{"id":12432,"date":"2022-01-26T08:20:49","date_gmt":"2022-01-26T06:20:49","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=12432"},"modified":"2022-02-02T07:48:47","modified_gmt":"2022-02-02T05:48:47","slug":"module-3-learn","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/it\/module-3-learn\/","title":{"rendered":"3. La proposta di valore &#8211; imparare"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffe187&#8243; background_image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/03\/valueproposition.jpg&#8221; min_height=&#8221;25em&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;750ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 85%;\">Modulo 3<\/span><br \/><strong>LA PROPOSTA DI VALORE<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.59)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.8)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong style=\"font-size: 0.9em;\">IMPARARE<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.4em&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_padding=&#8221;1em|2em|1em|2em|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation_delay=&#8221;400ms&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Lo scopo del modulo sulla proposta di valore \u00e8 quello di supportare le aziende nell\u2019identificazione delle proposte di valore pi\u00f9 significative per i potenziali clienti.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;1em|0px|1em|0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-startup-stock-photos-7374-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.13.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;#link1&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Imparare<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/teaching-300&#215;198.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNDM1In19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Insegnare<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-jessica-lewis-4022332-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNDM5In19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Exercises &amp; Quizzes<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_padding=&#8221;1em||1em||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;700ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify;\" id=\"link1\">La proposta di valore<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;download-button&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1em&#8221; text_orientation=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;1500ms&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"display: inline-block; vertical-align: top; line-height: 2.2em;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-IT\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\">Scarica<\/a><\/div>\n<div style=\"display: inline-block;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-IT\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/04\/pdf-icon2-1.png\" width=\"32\" height=\"33\" alt=\"\" class=\"wp-image-1537 alignnone size-full\" \/><\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;27px|2em||2em|false|true&#8221; animation_style=&#8221;zoom&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#c4c4c4&#8243; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\">Introduzione<\/h2>\n<p style=\"text-align: justify;\">Per gli imprenditori la <b>proposta di valore <\/b>\u00e8 fondamentale, in quanto descrive i <b>vantaggi<\/b> che i clienti possono aspettarsi dai tuoi prodotti e dai tuoi servizi. Un prodotto pu\u00f2 riguardare una o pi\u00f9 proposte di valore. La proposta di valore fornisce valore attraverso una serie di elementi, ad esempio, il design, il prezzo, la funzionalit\u00e0, ecc.<\/p>\n<h3 style=\"text-align: justify;\">Obiettivo<\/h3>\n<p style=\"text-align: justify;\">Lo scopo del modulo sulla proposta di valore \u00e8 quello di supportare le aziende nell&#8217;identificazione delle proposte di valore pi\u00f9 significative per i potenziali clienti.<\/p>\n<h3 style=\"text-align: justify;\">Risultati di apprendimento<\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>definire il concetto di proposta di valore,<\/li>\n<li>indicare gli elementi della proposta di valore,<\/li>\n<li>individuare i tipi di proposta di valore,<\/li>\n<li>collocare la proposta di valore all&#8217;interno del business model,<\/li>\n<li>fornire degli esempi relativi alle proposte di valore pi\u00f9 famose sul mercato,<\/li>\n<li>scegliere la proposta di valore pi\u00f9 adatta per soddisfare i clienti.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Parole chiave<\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>PMI<\/li>\n<li>business model<\/li>\n<li>profitti<\/li>\n<li>interesse<\/li>\n<li>pertinenza<\/li>\n<li>differenziazione<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Contesto teorico<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/IT\/m3-1.png\" style=\"max-width: 995px; display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<p style=\"text-align: justify;\">Una proposta di valore \u00e8 un&#8217;affermazione che risponde alla domanda &#8220;<b>perch\u00e9<\/b>&#8220;, cio\u00e8 al motivo per cui qualcuno dovrebbe fare affari con te.<\/p>\n<p style=\"text-align: justify;\">Una proposta di valore <b>NON \u00c8<\/b> un incentivo, n\u00e9 uno slogan, n\u00e9 un brand positioning statement.<\/p>\n<p style=\"text-align: justify;\">Per pensare alle proposte di valore, \u00e8 necessario considerare i seguenti aspetti:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Identificare tutti i vantaggi offerti dal tuo prodotto.<\/li>\n<li>Descrivere cosa d\u00e0 valore a tali vantaggi.<\/li>\n<li>Individuare il problema principale del cliente.<\/li>\n<li>Collegare il valore al problema dell&#8217;acquirente.<\/li>\n<li>Distinguersi, presentandoti come il miglior fornitore di tale valore.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Il ruolo della proposta di valore<\/h3>\n<p style=\"text-align: justify;\">Nel mondo moderno \u00e8 sempre pi\u00f9 importante avere una <b>proposta di valore facilmente comunicabile e riconoscibile<\/b>, poich\u00e9 le persone vengono bombardate da un sovraccarico di informazioni provenienti da una variet\u00e0 di fonti e di media, e in cui sono presenti numerosi concorrenti per una data attivit\u00e0 aziendale.<\/p>\n<p style=\"text-align: justify;\">Le aziende di successo creano le proprie proposte di valore uniche prima ancora di entrare nel mercato e progettano le operazioni aziendali coerentemente con le proprie proposte di valore.<\/p>\n<h3 style=\"text-align: justify;\">Elementi chiave nella proposta di valore<\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Novit\u00e0<\/li>\n<li>Prestazione<\/li>\n<li>Personalizzazione<\/li>\n<li>Design<\/li>\n<li>Brand\/Status<\/li>\n<li>Prezzo<\/li>\n<li>Riduzione dei costi<\/li>\n<li>Riduzione del rischio<\/li>\n<li>Accessibilit\u00e0<\/li>\n<li>Convenienza\/fruibilit\u00e0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><i>Definizioni:<\/i><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Prestazione: <\/b>nel corso degli anni il miglioramento delle prestazioni ha rappresentato il segno distintivo di molte offerte di prodotti; per decenni la maggior parte dei settori \u00e8 riuscita godere di ottimi risultati grazie a nuove versioni degli stessi prodotti, caratterizzate da alte prestazioni.<\/li>\n<li><b>Personalizzazione: <\/b>i consumatori moderni credono nell&#8217;importanza di poter esprimere loro stessi e nell&#8217;individualismo. Si aspettano che i prodotti che usano siano un&#8217;estensione della propria personalit\u00e0 e un mezzo attraverso il quale possono comunicare al mondo i propri valori e le proprie priorit\u00e0.<\/li>\n<li><b>Riduzione del rischio: <\/b>minore \u00e8 il rischio associato all&#8217;acquisto di un prodotto o di un servizio, maggiore sar\u00e0 il valore che un cliente ne potr\u00e0 trarre. Una riduzione del rischio associata a un acquisto permette di offrire al consumatore una maggiore tranquillit\u00e0.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Vantaggi delle proposte di valore<\/h3>\n<p style=\"text-align: justify;\">Quando riescono a offrire una buona proposta di valore, le aziende possono:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Distinguersi dalla concorrenza.<\/li>\n<li>Aumentare la qualit\u00e0.<\/li>\n<li>Acquisire una quota di mercato.<\/li>\n<li>Migliorare l\u2019efficienza operativa.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Tipi di proposta di valore<\/h3>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; height: 190px;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 66%; border: none; vertical-align: top;\" colspan=\"2\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Valore funzionale: attraverso gli &#8220;occhi\u201c.<\/li>\n<li>Valore monetario: attraverso il &#8220;portafoglio\u201c.<\/li>\n<li>Valore sociale: attraverso l&#8217;accettazione degli altri.<\/li>\n<li>Valore psicologico: attraverso le espressioni, i sentimenti.<\/li>\n<li>Valore per la cittadinanza: attraverso un vantaggio collettivo.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33%; height: auto; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-1.png\" width=\"275\" height=\"183\" alt=\"\" class=\"wp-image-7767 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-4.png\" width=\"267\" height=\"200\" alt=\"\" class=\"wp-image-7773 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-2.png\" width=\"284\" height=\"161\" alt=\"\" class=\"wp-image-7769 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-3.png\" width=\"296\" height=\"197\" alt=\"\" class=\"wp-image-7771 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 65%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-5.jpg\" style=\"max-width: 683px; margin-top: auto; margin-bottom: auto; float: right; margin-right: 20px;\" \/><\/td>\n<td style=\"width: 35%; border: none; vertical-align: top;\">Nella proposta di valore dobbiamo considerare i seguenti aspetti relativi a:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>il prodotto (vantaggi, esperienze, caratteristiche),<\/li>\n<li>il cliente (desideri, bisogni, paure).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"height: 24px; width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 33%; border: none; vertical-align: top; text-align: justify;\">Per proporre una proposta di valore di alta qualit\u00e0 \u00e8 necessario rispondere alle seguenti domande (si veda la figura).<\/p>\n<p><span style=\"color: #a9a9a9; font-size: 0.85em;\">(ref.: <a href=\"https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx\" target=\"_blank\" rel=\"noopener\" style=\"color: #a9a9a9;\">https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx<\/a>)<\/span><\/td>\n<td style=\"width: 67%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-6.png\" style=\"max-width: 697px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: justify;\">Esempi e buone pratiche<\/h2>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>La proposta di valore della Nike<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Accessibilit\u00e0<\/li>\n<li>Innovazione<\/li>\n<li>Brand\/Status<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-7.png\" style=\"max-width: 311px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-8.png\" style=\"max-width: 325px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-9.png\" style=\"max-width: 289px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>La proposta di valore di <\/b><b>Netflix<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Convenienza<\/li>\n<li>Gamma di selezione<\/li>\n<li>Prezzi competitivi<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-10.png\" style=\"max-width: 373px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-11.png\" style=\"max-width: 282px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-12.png\" style=\"max-width: 336px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top;\"><b>Uber<\/b><b>: il modo pi\u00f9 intelligente di spostarsi<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>&#8220;Con un semplice tocco un&#8217;auto arriver\u00e0 direttamente da te&#8221;<\/li>\n<li>&#8220;L&#8217;autista sa esattamente dove andare&#8221;<\/li>\n<li>&#8220;Paga senza contanti&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-13.png\" style=\"max-width: 550px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\">Si pone in netto contrasto con il tipico modo di prendere un taxi: nessuna telefonata a dei centralinisti annoiati, nessuna conversazione scomoda per cercare di spiegare al tassista stressato qual \u00e8 il luogo da raggiungere, e nessun bisogno di racimolare spicci o di preoccuparti di avere abbastanza contanti nel portafoglio. Soltanto un modo veloce ed efficiente per arrivare al luogo in cui sei diretto. Questo viene rafforzato dal messaggio ambizioso che troviamo nella parte superiore della homepage di Uber, che afferma: &#8220;La giornata appartiene a te&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"height: auto; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><b>La proposta di valore di Amazon<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>&#8220;Essere l&#8217;azienda pi\u00f9 incentrata sul cliente al mondo, in cui i clienti possono trovare e scoprire tutto ci\u00f2 che vogliono acquistare online, impegnandoci a offrire ai clienti il prezzo pi\u00f9 basso possibile\u201c.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-14.png\" style=\"max-width: 197px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: middle; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-15.png\" style=\"max-width: 337px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-16.png\" style=\"max-width: 366px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\" colspan=\"2\"><b>La proposta di valore di KFC<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>&#8220;Per creare un sapore unico o per scoprire la &#8220;ricetta segreta&#8221; del pollo fritto&#8230; visita gli altri contenuti&#8230;&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-17.png\" style=\"max-width: 279px;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-18.png\" style=\"max-width: 259px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-19.png\" style=\"max-width: 246px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Bibliografia e link esterni<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Value Proposition Canvas [data di consultazione: \u00a021.09.2020]<br \/>\n<a href=\"https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/<\/a><\/li>\n<li>Value Proposition Canvas [data di consultazione: 21.09.2020]<br \/>\n<a href=\"https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas\" target=\"_blank\" rel=\"noopener\">https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas<\/a><\/li>\n<li>How to Write a Value Proposition [data di consultazione: on 20.11.2020]<br \/>\n<a href=\"https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/<\/a><\/li>\n<li>How to Build a Web Startup [data di consultazione: on 20.11.2020]<br \/>\n<a href=\"https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/\" target=\"_blank\" rel=\"noopener\">https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyODY1In19@&#8221; button_text=&#8221;Modulo 4 &#8211; Canali&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x41;||divi||400&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;550ms&#8221; animation_intensity_slide=&#8221;31%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#848484&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.51)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.83)&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;600ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/probm2.cti.ugal.ro\/site1\/wp-content\/uploads\/2021\/03\/erasmus.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;20em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e09900&#8243; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-15px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>ERASMUS+ KA2 Strategic Partnerships for adult education Poland<\/strong><br \/><span style=\"font-size: 0.85em;\">Il progetto &#8220;Capire e sviluppare modelli di business nell&#8217;era globale&#8221; (No.2019-1-PL01-KA204-064951) \u00e8 finanziato con il supporto della Commissione Europea. Il supporto della Commissione Europea a questa pubblicazione non implica il sostegno ai contenuti riportati, i quali riflettono esclusivamente il punto di vista degli autori. La Commissione non pu\u00f2 essere ritenuta responsabile dell\u2019uso fatto delle informazioni in essa contenute.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.1em&#8221; min_height=&#8221;7px&#8221; custom_padding=&#8221;1em||0px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">PROGETTO E CREDITI<\/p>\n<p>[\/et_pb_text][et_pb_menu menu_id=&#8221;28&#8243; submenu_direction=&#8221;upwards&#8221; active_link_color=&#8221;#e0b047&#8243; admin_label=&#8221;ABOUT&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Montserrat|600|||||||&#8221; menu_text_color=&#8221;#E09900&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-0.5em||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.02em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Copyright @2021 &#8211; <a href=\"http:\/\/businessmodels.eu\" target=\"_blank\" rel=\"noopener\" title=\"businessmodels.eu\">businessmodels.eu<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modulo 3LA PROPOSTA DI VALOREIMPARARELo scopo del modulo sulla proposta di valore \u00e8 quello di supportare le aziende nell\u2019identificazione delle proposte di valore pi\u00f9 significative per i potenziali clienti.ImparareInsegnareExercises &amp; QuizzesLa proposta di valoreScarica Introduzione Per gli imprenditori la proposta di valore \u00e8 fondamentale, in quanto descrive i vantaggi che i clienti possono aspettarsi dai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"folder":[132],"_links":{"self":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/12432"}],"collection":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/comments?post=12432"}],"version-history":[{"count":13,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/12432\/revisions"}],"predecessor-version":[{"id":16548,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/12432\/revisions\/16548"}],"wp:attachment":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/media?parent=12432"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/folder?post=12432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}