{"id":13839,"date":"2022-01-27T15:10:03","date_gmt":"2022-01-27T13:10:03","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=13839"},"modified":"2022-02-02T07:49:51","modified_gmt":"2022-02-02T05:49:51","slug":"module-3-learn","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/pl\/module-3-learn\/","title":{"rendered":"3. Propozycja warto\u015bci &#8211; Uczy\u0107 si\u0119"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffe187&#8243; background_image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/03\/valueproposition.jpg&#8221; min_height=&#8221;25em&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;750ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 85%;\">Modu\u0142 3<\/span><br \/><strong>PROPOZYCJA WARTO\u015aCI<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.59)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.8)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong style=\"font-size: 0.9em;\">DLA UCZNIA<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.4em&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_padding=&#8221;1em|2em|1em|2em|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation_delay=&#8221;400ms&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Celem niniejszego modu\u0142u jest wsparcie przedsi\u0119biorc\u00f3w w identyfikacji propozycji warto\u015bci istotnych dla potencjalnych klient\u00f3w.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;1em|0px|1em|0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-startup-stock-photos-7374-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.13.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;#link1&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Dla ucznia<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/teaching-300&#215;198.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzODQzIn19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Dla nauczyciela<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-jessica-lewis-4022332-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzODQ4In19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>\u0106wiczenia &amp; quizy<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_padding=&#8221;1em||1em||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;700ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify;\" id=\"link1\">Propozycja warto\u015bci<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;download-button&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1em&#8221; text_orientation=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;1500ms&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"display: inline-block; vertical-align: top; line-height: 2.2em;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-PL\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\">Do pobrania<\/a><\/div>\n<div style=\"display: inline-block;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-PL\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/04\/pdf-icon2-1.png\" width=\"32\" height=\"33\" alt=\"\" class=\"wp-image-1537 alignnone size-full\" \/><\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;27px|2em||2em|false|true&#8221; animation_style=&#8221;zoom&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#c4c4c4&#8243; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\">Wst\u0119p<\/h2>\n<p style=\"text-align: justify;\"><b>Propozycja warto\u015bci<\/b> odgrywa istotn\u0105 rol\u0119 dla przedsi\u0119biorc\u00f3w, poniewa\u017c opisuje ona <b>korzy\u015bci<\/b>, kt\u00f3re klienci mog\u0105 czerpa\u0107 z ich produkt\u00f3w lub us\u0142ug. Produkt mo\u017ce przedstawia\u0107 wi\u0119cej ni\u017c jedn\u0105 propozycj\u0119 warto\u015bci. Propozycja warto\u015bci jest oferowana za po\u015brednictwem r\u00f3\u017cnych element\u00f3w, np. projekt, cena, funkcjonalno\u015b\u0107.<\/p>\n<h3 style=\"text-align: justify;\">Cel<\/h3>\n<p style=\"text-align: justify;\">Celem niniejszego modu\u0142u jest wsparcie przedsi\u0119biorc\u00f3w w identyfikacji propozycji warto\u015bci istotnych dla potencjalnych klient\u00f3w.<\/p>\n<h3 style=\"text-align: justify;\">Efekty kszta\u0142cenia<\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>zdefiniowanie propozycji warto\u015bci,<\/li>\n<li>wskazanie element\u00f3w propozycji warto\u015bci,<\/li>\n<li>zidentyfikowanie rodzaj\u00f3w propozycji warto\u015bci,<\/li>\n<li>ulokowanie propozycji warto\u015bci w modelu biznesowym,<\/li>\n<li>podanie przyk\u0142ad\u00f3w najbardziej popularnych propozycji warto\u015bci na rynku,<\/li>\n<li>wybranie najbardziej odpowiedniej propozycji warto\u015bci, aby sprosta\u0107 potrzebom klient\u00f3w.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">S\u0142owa kluczowe<\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>przedsi\u0119biorstwo,<\/li>\n<li>model biznesowy,<\/li>\n<li>zysk,<\/li>\n<li>odsetki,<\/li>\n<li>istotno\u015b\u0107,<\/li>\n<li>rozr\u00f3\u017cnienie.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Zarys teoretyczny<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/PL\/bmc-4.png\" style=\"max-width: 945px; display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<p style=\"text-align: justify;\">Propozycja warto\u015bci stanowi odpowied\u017a na pytanie \u201e<b>dlaczego<\/b>\u201d warto z danym przedsi\u0119biorstwem robi\u0107 interesy.<\/p>\n<p style=\"text-align: justify;\">Propozycja warto\u015bci <b>TO NIE<\/b> stwierdzenie maj\u0105ce zach\u0119ci\u0107 lub nak\u0142oni\u0107 do wsp\u00f3\u0142pracy lub pom\u00f3c w pozycjonowaniu produkt\u00f3w lub us\u0142ug przedsi\u0119biorstwa.<\/p>\n<p style=\"text-align: justify;\">Zastanowienie si\u0119 nad propozycj\u0105 warto\u015bci wymaga rozwa\u017cenia nast\u0119puj\u0105cych aspekt\u00f3w:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>zidentyfikowanie korzy\u015bci oferowanych przez produkt,<\/li>\n<li>wskazanie, dlaczego te korzy\u015bci s\u0105 cenne,<\/li>\n<li>zidentyfikowanie g\u0142\u00f3wnego problemu klienta,<\/li>\n<li>po\u0142\u0105czenie warto\u015bci z tym problemem,<\/li>\n<li>wyr\u00f3\u017cnienie siebie, jako preferowanego dostawcy warto\u015bci.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Rola propozycji warto\u015bci<\/h3>\n<p style=\"text-align: justify;\">Dysponowanie <b>propozycj\u0105 warto\u015bci, kt\u00f3ra jest \u0142atwa do przedstawienia i rozpoznawalna<\/b> jest co raz bardziej istotnym elementem w dzisiejszych czasach, w kt\u00f3rych jeste\u015bmy nieustannie bombardowani ogromem informacji i mamy dost\u0119p do wielu ich \u017ar\u00f3de\u0142 i w kt\u00f3rych konkurencja na rynku wci\u0105\u017c ro\u015bnie.<\/p>\n<p style=\"text-align: justify;\">Przedsi\u0119biorstwa, kt\u00f3re odnosz\u0105 sukces na rynku, okre\u015blaj\u0105 swoj\u0105 propozycj\u0119 warto\u015bci jeszcze przed wej\u015bciem na rynek i to na jej podstawie planuj\u0105 swoj\u0105 dzia\u0142alno\u015b\u0107.<\/p>\n<h3 style=\"text-align: justify;\">Kluczowe elementy propozycji warto\u015bci<\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Nowo\u015b\u0107<\/li>\n<li>Wydajno\u015b\u0107<\/li>\n<li>Dostosowanie do indywidualnych potrzeb<\/li>\n<li>Projekt<\/li>\n<li>Marka\/Status<\/li>\n<li>Cena<\/li>\n<li>Obni\u017cenie koszt\u00f3w<\/li>\n<li>Obni\u017cenie poziomu ryzyka<\/li>\n<li>Dost\u0119pno\u015b\u0107<\/li>\n<li>Wygoda\/U\u017cyteczno\u015b\u0107<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><i>Obja\u015bnienia:<\/i><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Wydajno\u015b\u0107<\/b> \u2013 lepsza wydajno\u015b\u0107 od wielu lat jest rozpoznawaln\u0105 cech\u0105 wielu produkt\u00f3w dost\u0119pnych na rynku, kt\u00f3re nadal ciesz\u0105 si\u0119 ogromn\u0105 popularno\u015bci\u0105 i s\u0105 ci\u0105gle ulepszane, aby ich wydajno\u015b\u0107 by\u0142a jeszcze lepsza.<\/li>\n<li><b>Dostosowanie do indywidualnych potrzeb<\/b> \u2013 dla dzisiejszych klient\u00f3w mo\u017cliwo\u015b\u0107 wyra\u017cania samego siebie jest niezwykle istotna. Klienci obecnie oczekuj\u0105, \u017ce produkty,<br \/>\nz kt\u00f3rych korzystaj\u0105, b\u0119d\u0105 niejako stanowi\u0107 przed\u0142u\u017cenie ich odobowi\u015bci i \u015brodek, za po\u015brednictwem kt\u00f3rego b\u0119d\u0105 oni w stanie siebie wyrazi\u0107.<\/li>\n<li><b>Obni\u017cenie poziomu ryzyka<\/b> \u2013 im mniejsze ryzyko zwi\u0105zane z zakupem produktu lub us\u0142ugi, tym wi\u0119ksza warto\u015b\u0107 dla klienta i spok\u00f3j ducha.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Korzy\u015bci p\u0142yn\u0105ce z propozycji warto\u015bci<\/h3>\n<p style=\"text-align: justify;\">Dzi\u0119ki dobrej propozycji warto\u015bci przedsi\u0119biorstwa mog\u0105:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>odr\u00f3\u017cni\u0107 si\u0119 od konkurencji,<\/li>\n<li>podnie\u015b\u0107 jako\u015b\u0107,<\/li>\n<li>zwi\u0119kszy\u0107 udzia\u0142 w rynku,<\/li>\n<li>poprawi\u0107 efektywno\u015b\u0107 operacyjn\u0105.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Rodzaje propozycji warto\u015bci<\/h3>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; height: 190px;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 66%; border: none; vertical-align: top;\" colspan=\"2\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Warto\u015b\u0107 funkcjonalna \u2013 \u201edla oka\u201d<\/li>\n<li>Warto\u015b\u0107 finansowa \u2013 \u201edla portfela\u201d<\/li>\n<li>Warto\u015b\u0107 spo\u0142eczna \u2013 odczuwalna dzi\u0119ki akceptacji innych<\/li>\n<li>Warto\u015b\u0107 psychologiczna \u2013 wyra\u017cana emocjami, odczuciami<\/li>\n<li>Warto\u015b\u0107 obywatelska \u2013 z korzy\u015bci\u0105 dla og\u00f3\u0142u spo\u0142ecze\u0144stwa<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33%; height: auto; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-1.png\" width=\"275\" height=\"183\" alt=\"\" class=\"wp-image-7767 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-4.png\" width=\"267\" height=\"200\" alt=\"\" class=\"wp-image-7773 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-2.png\" width=\"284\" height=\"161\" alt=\"\" class=\"wp-image-7769 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-3.png\" width=\"296\" height=\"197\" alt=\"\" class=\"wp-image-7771 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 65%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-5.jpg\" style=\"max-width: 683px; margin-top: auto; margin-bottom: auto; float: right; margin-right: 20px;\" \/><\/td>\n<td style=\"width: 35%; border: none; vertical-align: top;\">W propozycji warto\u015bci uwzgl\u0119dnia si\u0119 nast\u0119puj\u0105ce aspekty zwi\u0105zane z:<\/p>\n<ul>\n<li>produktem (korzy\u015bci, do\u015bwiadczenia, cechy),<\/li>\n<li>klientem (potrzeby, obawy).<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"height: 24px; width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 33%; border: none; vertical-align: top; text-align: justify;\">Zaoferowanie wysokiej jako\u015bci propozycji warto\u015bci wymaga udzielenia odpowiedzi na nast\u0119puj\u0105ce pytania (zob. rysunek).<\/p>\n<p><span style=\"color: #a9a9a9; font-size: 0.85em;\">(<a href=\"https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx\" target=\"_blank\" rel=\"noopener\" style=\"color: #a9a9a9;\">https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx<\/a>)<\/span><\/td>\n<td style=\"width: 67%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-6.png\" style=\"max-width: 697px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: justify;\">Przyk\u0142ady i dobre praktyki<\/h2>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>Propozycja warto\u015bci firmy Nike<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Dost\u0119pno\u015b\u0107<\/li>\n<li>Innowacja<\/li>\n<li>Marka\/Status<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-7.png\" style=\"max-width: 311px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-8.png\" style=\"max-width: 325px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-9.png\" style=\"max-width: 289px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>Propozycji warto\u015bci firmy Netflix<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Wygoda<\/li>\n<li>Du\u017cy wyb\u00f3r<\/li>\n<li>Konkurencyjne ceny<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-10.png\" style=\"max-width: 373px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-11.png\" style=\"max-width: 282px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-12.png\" style=\"max-width: 336px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top;\"><b>Uber \u2013 najlepszy spos\u00f3b na wygodne przemieszczanie si\u0119<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u201eJedno klikni\u0119cie i taks\u00f3wka ju\u017c podje\u017cd\u017ca\u201d<\/li>\n<li>\u201eKierowca dok\u0142adnie wie, gdzie jecha\u0107\u201d<\/li>\n<li>\u201eP\u0142atno\u015b\u0107 bezgot\u00f3wkowa\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-13.png\" style=\"max-width: 550px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\">Firma oferuje do\u015bwiadczenie, kt\u00f3re zdecydowanie r\u00f3\u017cni si\u0119 in plus od do\u015bwiadczenia zwi\u0105zanego z zamawianiem tradycyjnych us\u0142ug taks\u00f3wkarskich \u2013 nie trzeba dzwoni\u0107 do oboj\u0119tnych dyspozytor\u00f3w, stara\u0107 si\u0119 wyt\u0142umaczy\u0107 zestresowanym taks\u00f3wkarzom, gdzie si\u0119 chce dojecha\u0107, ani martwi\u0107 si\u0119, czy ma si\u0119 wystarczaj\u0105c\u0105 kwot\u0119 w portfelu albo, czy taks\u00f3wkarz b\u0119dzie mia\u0142 wyda\u0107 reszt\u0119. Uber to po prostu szybkie i skuteczne rozwi\u0105zanie. Podkre\u015bla to nawet motto opublikowane na g\u00f3rze strony firmy \u2013 \u201eTw\u00f3j dzie\u0144 nale\u017cy do Ciebie\u201d.<\/p>\n<table border=\"0\" style=\"height: auto; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><b>Propozycja warto\u015bci firmy Amazon<\/b><\/p>\n<ul>\n<li>\u201eBycie najbardziej zorientowan\u0105 na klienta firm\u0105 na \u015bwiecie, w kt\u00f3rej klienci mog\u0105 znale\u017a\u0107 wszystko, czego potrzebuj\u0105, po najni\u017cszych cenach\u201d.<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-14.png\" style=\"max-width: 197px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: middle; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-15.png\" style=\"max-width: 337px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-16.png\" style=\"max-width: 366px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\" colspan=\"2\"><b>Propozycja warto\u015bci firmy KFC<\/b><\/p>\n<ul>\n<li>\u201eDostarcza\u0107 klientom najlepszy smak kurczaka sma\u017conego wed\u0142ug tajemnej receptury\u201d.<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-17.png\" style=\"max-width: 279px;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-18.png\" style=\"max-width: 259px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-19.png\" style=\"max-width: 246px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: justify;\">Odniesienia<\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Value Proposition Canvas [dost\u0119p: 21.09.2020 r.]<br \/>\n<a href=\"https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/<\/a><\/li>\n<li>Value Proposition Canvas [dost\u0119p: 21.09.2020 r.]<br \/>\n<a href=\"https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas\" target=\"_blank\" rel=\"noopener\">https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas<\/a><\/li>\n<li>How to Write a Value Proposition [dost\u0119p: 20.11.2020 r.]<br \/>\n<a href=\"https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/<\/a><\/li>\n<li>How to Build a Web Startup [dost\u0119p: 20.11.2020 r.]<br \/>\n<a href=\"https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/\" target=\"_blank\" rel=\"noopener\">https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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custom_padding=&#8221;1em||1em||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzODI3In19@&#8221; button_text=&#8221;Modu\u0142 2 &#8211; Segmenty klient\u00f3w&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;button-stanga&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x41;||divi||400&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;550ms&#8221; animation_intensity_slide=&#8221;31%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzODUyIn19@&#8221; button_text=&#8221;Modu\u0142 4 &#8211; Kana\u0142y&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x41;||divi||400&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;550ms&#8221; animation_intensity_slide=&#8221;31%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#848484&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.51)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.83)&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;600ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/probm2.cti.ugal.ro\/site1\/wp-content\/uploads\/2021\/03\/erasmus.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;20em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e09900&#8243; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-15px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>ERASMUS+ KA2 Strategic Partnerships for adult education Poland<\/strong><br \/>\n<span style=\"font-size: 0.85em;\">Projekt \u201eZrozumienie i opracowanie modeli biznesowych w erze globalizacji\u201d (Numer 2019-1-PL01-KA204-064951) zosta\u0142 zrealizowany przy wsparciu finansowym funduszy Komisji Europejskiej w ramach programu Erasmus+. Strona internetowa oraz materia\u0142y na niej zawarte odzwierciedlaj\u0105 jedynie stanowisko jej autor\u00f3w i Komisja Europejska oraz Narodowa Agencja Programu Erasmus+ nie ponosz\u0105 odpowiedzialno\u015bci za jej zawarto\u015b\u0107 merytoryczn\u0105.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.1em&#8221; min_height=&#8221;7px&#8221; custom_padding=&#8221;1em||0px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">PROJEKT<\/p>\n<p>[\/et_pb_text][et_pb_menu menu_id=&#8221;28&#8243; submenu_direction=&#8221;upwards&#8221; active_link_color=&#8221;#e0b047&#8243; admin_label=&#8221;ABOUT&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Montserrat|600|||||||&#8221; menu_text_color=&#8221;#E09900&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-0.5em||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.02em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Copyright @2021 &#8211; <a href=\"http:\/\/businessmodels.eu\" target=\"_blank\" rel=\"noopener\" title=\"businessmodels.eu\">businessmodels.eu<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modu\u0142 3PROPOZYCJA WARTO\u015aCIDLA UCZNIACelem niniejszego modu\u0142u jest wsparcie przedsi\u0119biorc\u00f3w w identyfikacji propozycji warto\u015bci istotnych dla potencjalnych klient\u00f3w.Dla uczniaDla nauczyciela\u0106wiczenia &amp; quizyPropozycja warto\u015bciDo pobrania Wst\u0119p Propozycja warto\u015bci odgrywa istotn\u0105 rol\u0119 dla przedsi\u0119biorc\u00f3w, poniewa\u017c opisuje ona korzy\u015bci, kt\u00f3re klienci mog\u0105 czerpa\u0107 z ich produkt\u00f3w lub us\u0142ug. Produkt mo\u017ce przedstawia\u0107 wi\u0119cej ni\u017c jedn\u0105 propozycj\u0119 warto\u015bci. Propozycja warto\u015bci jest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"folder":[134],"_links":{"self":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/13839"}],"collection":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/comments?post=13839"}],"version-history":[{"count":11,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/13839\/revisions"}],"predecessor-version":[{"id":16550,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/13839\/revisions\/16550"}],"wp:attachment":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/media?parent=13839"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/folder?post=13839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}