{"id":14947,"date":"2022-01-30T17:03:24","date_gmt":"2022-01-30T15:03:24","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=14947"},"modified":"2022-01-31T09:41:23","modified_gmt":"2022-01-31T07:41:23","slug":"module-3-exercises","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/pt\/module-3-exercises\/","title":{"rendered":"3. Proposta de Valor – Exerc\u00edcios & Question\u00e1rios"},"content":{"rendered":"

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M\u00f3dulo 3<\/span>
PROPOSTA DE VALOR<\/strong><\/p>\n

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EXERC\u00cdCIOS & QUESTION\u00c1RIOS<\/strong><\/p>\n

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O objetivo do M\u00f3dulo de Proposta de Valor \u00e9 apoiar empres\u00e1rios e empresas a identificar as Propostas de Valor que s\u00e3o significativas para os seus potenciais clientes.<\/span><\/p>\n

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Aprender<\/strong><\/div>\n

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Ensinar<\/strong><\/div>\n

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Exerc\u00edcios & Question\u00e1rios<\/strong><\/div>\n

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Proposta de Valor<\/h2>\n

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Baixar<\/a><\/div>\n
\"\"<\/a><\/div>\n

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Auto-avalia\u00e7\u00e3o<\/h2>\n

<\/h3>\n

Exerc\u00edcio 1<\/h3>\n\n\n\n
\n

Como identificar a principal Proposta de Valor:<\/b><\/p>\n

H\u00e1 tr\u00eas quest\u00f5es-chave <\/b>a considerar:<\/b><\/p>\n<\/td>\n

\n
    \n
  • Que Proposta de Valor ser\u00e1 apresentada?<\/li>\n
  • Quem ser\u00e1 o utilizador final da Proposta de Valor?<\/li>\n
  • Como \u00e9 que a Proposta de Valor ser\u00e1 apresentada aos utilizadores finais?<\/li>\n
  • <\/li>\n<\/ul>\n

    Dica: <\/i><\/b>Explique a sua Proposta de Valor numa frase simples e f\u00e1cil de compreens\u00e3o. N\u00e3o use cal\u00e3o, linguagem descuidada ou abreviaturas. Pode ser \u00fatil come\u00e7ar a escrever e depois ir modificando at\u00e9 ficar satisfeito com o resultado final. Caso contr\u00e1rio, pode pedir a colabora\u00e7\u00e3o de alguns colegas at\u00e9 chegarem a um acordo sobre a Proposta de Valor.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    Exerc\u00edcio 2<\/h3>\n\n\n\n
    \n

    DESCOBERTA DOS INTERESSES DOS CLIENTES<\/b><\/p>\n

    Criar uma tabela com os interesses dos clientes. De seguida, utilize uma escala de 1 a 10 para classificar a import\u00e2ncia de cada um desses interesses.<\/b><\/p>\n<\/td>\n

    		\n
      \n
    • Com que se interessam os clientes?<\/li>\n
    • O que \u00e9 que eles mais querem, mesmo que n\u00e3o seja realista neste momento?<\/li>\n
    • Que poupan\u00e7as (dinheiro, tempo, esfor\u00e7o) fariam os clientes mais satisfeitos?<\/li>\n
    • O que tornaria a vida dos clientes mais f\u00e1cil?<\/li>\n
    • O que faz com que os clientes tenham uma boa imagem pessoal de si mesmos e se sintam bem?<\/li>\n
    • Como gostariam os clientes de se sentir?<\/li>\n
    • O que incentivaria os clientes a adotar esta Proposta de Valor?<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

       <\/p>\n

      Exerc\u00edcio 3<\/h3>\n\n\n\n
      \n

      PROPOSTA DE VALOR DA UBER<\/b><\/p>\n

      Oi\u00e7a a Proposta de Valor da Uber e preste aten\u00e7\u00e3o aos seguintes elementos:<\/b><\/p>\n

      https:\/\/www.youtube.com\/watch?v=kiWkRiynPAo<\/a><\/b>\u00a0\u00a0 <\/b><\/p>\n<\/td>\n

      		\n
        \n
      • O perfil do cliente<\/li>\n
      • As tarefas funcionais<\/li>\n
      • Aspetos psicol\u00f3gicos e emocionais<\/li>\n
      • Contacto com os clientes<\/li>\n
      • Custo do servi\u00e7o<\/li>\n
      • O tempo de atendimento do t\u00e1xi<\/li>\n
      • Maus condutores<\/li>\n
      • Pedido com um clique<\/li>\n<\/ul>\n

        AGORA RESPONDA \u00c0 PERGUNTA: Estes elementos s\u00e3o importantes no processo de elabora\u00e7\u00e3o da Proposta de Valor? Se sim, porqu\u00ea?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

         <\/p>\n

        Exerc\u00edcio 4<\/h3>\n\n\n\n
        \n

        A SUA PR\u00d3PRIA PROPOSTA DE VALOR<\/b><\/p>\n

        Tente criar a sua <\/b>pr\u00f3pria Proposta de Valor<\/b>. Pode utilizar este v\u00eddeo como apoio:<\/b><\/p>\n

        https:\/\/www.youtube.com\/watch?v=vA6TG4wMcUU<\/a><\/b>\u00a0 <\/b><\/p>\n<\/td>\n

        		\n

        Para criar a sua pr\u00f3pria Proposta de Valor, deve responder pelo menos a estas quatro perguntas:<\/p>\n

          \n
        • Quem \u00e9 o seu cliente?<\/li>\n
        • Que problema est\u00e1 a resolver pelo cliente?<\/li>\n
        • Qual \u00e9 a sua solu\u00e7\u00e3o?<\/li>\n
        • Como difere a sua solu\u00e7\u00e3o das j\u00e1 existentes?<\/li>\n<\/ul>\n

          QUAL \u00c9 A SUA PROPOSTA DE VALOR?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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