{"id":14951,"date":"2022-01-30T17:04:28","date_gmt":"2022-01-30T15:04:28","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=14951"},"modified":"2022-02-02T07:50:50","modified_gmt":"2022-02-02T05:50:50","slug":"module-3-learn","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/pt\/module-3-learn\/","title":{"rendered":"3. Proposta de Valor &#8211; Aprender"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffe187&#8243; background_image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/03\/valueproposition.jpg&#8221; min_height=&#8221;25em&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;750ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 85%;\">M\u00f3dulo 3<\/span><br \/><strong>PROPOSTA DE VALOR<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.59)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.8)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong style=\"font-size: 0.9em;\">APRENDER<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.4em&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_padding=&#8221;1em|2em|1em|2em|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation_delay=&#8221;400ms&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">O objetivo do M\u00f3dulo de Proposta de Valor \u00e9 apoiar empres\u00e1rios e empresas a identificar as Propostas de Valor que s\u00e3o significativas para os seus potenciais clientes.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;1em|0px|1em|0px|false|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-startup-stock-photos-7374-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;#link1&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Aprender<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/teaching-300&#215;198.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0OTU1In19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Ensinar<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-jessica-lewis-4022332-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0OTQ3In19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Exerc\u00edcios &amp; Question\u00e1rios<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_padding=&#8221;1em||1em||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;700ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify;\" id=\"link1\">Proposta de Valor<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;download-button&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1em&#8221; text_orientation=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;1500ms&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"display: inline-block; vertical-align: top; line-height: 2.2em;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-PT\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\">Baixar<\/a><\/div>\n<div style=\"display: inline-block;\">\n<p><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-PT\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/04\/pdf-icon2-1.png\" width=\"32\" height=\"33\" alt=\"\" class=\"wp-image-1537 alignnone size-full\" \/><\/a><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;27px|2em||2em|false|true&#8221; animation_style=&#8221;zoom&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#c4c4c4&#8243; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\">Introdu\u00e7\u00e3o<\/h2>\n<p>A <b>Proposta de Valor <\/b>\u00e9 crucial para os empreendedores, pois descreve os benef\u00edcios que os clientes podem esperar dos produtos e servi\u00e7os. Pode-se aplicar mais que uma Proposta de Valor a um produto\/servi\u00e7o. A Proposta de Valor proporciona valor atrav\u00e9s de v\u00e1rios elementos (e.g., design, pre\u00e7o, funcionalidade, etc.)<\/p>\n<h3><b>Objetivo<\/b><\/h3>\n<p>O objetivo do M\u00f3dulo de Proposta de Valor \u00e9 apoiar empres\u00e1rios e empresas a identificar as Propostas de Valor que s\u00e3o significativas para os seus potenciais clientes.<\/p>\n<h3>Conhecimentos a adquirir<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>definir o conceito de Proposta de Valor;<\/li>\n<li>indicar os elementos de uma Proposta de Valor;<\/li>\n<li>identificar tipos de Propostas de Valor;<\/li>\n<li>incluir a Proposta de Valor no Modelo de Neg\u00f3cio;<\/li>\n<li>apresentar exemplos de algumas das Propostas de Valor mais conhecidas no mercado;<\/li>\n<li>escolher a Proposta de Valor mais adequada para satisfazer os clientes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Palavras-chave<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>PMEs<\/li>\n<li>Modelo de Neg\u00f3cio<\/li>\n<li>Lucro<\/li>\n<li>Juro<\/li>\n<li>Relev\u00e2ncia<\/li>\n<li>Diferencia\u00e7\u00e3o<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Contextualiza\u00e7\u00e3o te\u00f3rica<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/PT\/bmc-4.png\" style=\"max-width: 993px; display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<p>Uma Proposta de Valor responde \u00e0 pergunta<b>: &#8220;porqu\u00ea&#8221; <\/b>fazer neg\u00f3cio consigo?<\/p>\n<p>Uma Proposta de Valor <b>N\u00c3O \u00c9 <\/b>um incentivo, um slogan ou uma opini\u00e3o.<\/p>\n<p>Para pensar na Proposta de Valor, deve considerar primeiro os seguintes aspetos:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Identificar todos os benef\u00edcios do seu produto.<\/li>\n<li>Descrever o que torna estes benef\u00edcios importantes.<\/li>\n<li>Identificar os principais problemas e necessidades do seu cliente.<\/li>\n<li>Ligar este valor aos problemas e necessidades do seu cliente.<\/li>\n<li>Diferenciar-se como o fornecedor preferido deste produto.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>A fun\u00e7\u00e3o da Proposta de Valor<\/h3>\n<p>Ter uma <b>Proposta de Valor facilmente comunic\u00e1vel e reconhec\u00edvel <\/b>\u00e9 cada vez mais importante no mundo atual, onde as pessoas s\u00e3o sobrecarregadas com informa\u00e7\u00e3o de uma variedade de fontes de comunica\u00e7\u00e3o social, e onde existem in\u00fameros concorrentes para o mesmo produto\/servi\u00e7o.<\/p>\n<p>As empresas bem sucedidas elaboram a sua Proposta de Valor antes de entrarem no mercado, e desenvolvem as suas atividades comerciais de acordo com a sua Proposta de Valor.<\/p>\n<h3>Elementos-chave da Proposta de Valor<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Novidade<\/li>\n<li>Desempenho<\/li>\n<li>Personaliza\u00e7\u00e3o<\/li>\n<li>Design<\/li>\n<li>Marca\/Estatuto<\/li>\n<li>Pre\u00e7o<\/li>\n<li>Redu\u00e7\u00e3o de Custos<\/li>\n<li>Redu\u00e7\u00e3o de Risco<\/li>\n<li>Acessibilidade<\/li>\n<li>Conveni\u00eancia\/Utilidade<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Algumas explica\u00e7\u00f5es:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Desempenho<\/b> \u2013 o desempenho tem sido a marca distintiva de muitas ofertas de produtos ao longo dos anos, com a maioria das ind\u00fastrias a conseguir progredir durante d\u00e9cadas, melhorando sempre o desempenho dos mesmos produtos.<\/li>\n<li><b>Personaliza\u00e7\u00e3o<\/b> &#8211; os consumidores atualmente acreditam na liberdade de express\u00e3o e no individualismo. Esperam que os produtos sejam uma extens\u00e3o da sua personalidade e um meio atrav\u00e9s do qual possam comunicar os seus valores e princ\u00edpios ao mundo.<\/li>\n<li><b>Redu\u00e7\u00e3o<\/b><b> de <\/b><b>risco<\/b>&#8211; quanto menor for o risco associado \u00e0 compra de um produto\/servi\u00e7o, maior \u00e9 o valor que um cliente retira do mesmo. Uma redu\u00e7\u00e3o do risco associado a uma compra assegura conforto ao cliente.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Benef\u00edcios da Proposta de Valor<\/h3>\n<p>Fornecer uma boa Proposta de Valor permite \u00e0s companhias:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Proporcionar aos seus clientes algo \u00fanico, criando assim diferencia\u00e7\u00e3o e aumentando a vantagem competitiva.<\/li>\n<li>Aumentar a qualidade dos seus produtos\/servi\u00e7os.<\/li>\n<li>Ganhar vantagem no mercado.<\/li>\n<li>Melhorar a efic\u00e1cia operacional.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Tipos de Propostas de Valor<\/h3>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; height: 190px;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 66%; border: none; vertical-align: top;\" colspan=\"2\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Valor funcional &#8211; atrav\u00e9s dos &#8220;olhos&#8221;<\/li>\n<li>Valor monet\u00e1rio- atrav\u00e9s da &#8220;carteira&#8221;<\/li>\n<li>Valor social \u2013 atrav\u00e9s da aceita\u00e7\u00e3o dos outros<\/li>\n<li>Valor psicol\u00f3gico \u2013 atrav\u00e9s dos sentimentos e emo\u00e7\u00f5es<\/li>\n<li>Valor de cidadania- atrav\u00e9s de um benef\u00edcio coletivo<\/li>\n<li><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33%; height: auto; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-1.png\" width=\"275\" height=\"183\" alt=\"\" class=\"wp-image-7767 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-4.png\" width=\"267\" height=\"200\" alt=\"\" class=\"wp-image-7773 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-2.png\" width=\"284\" height=\"161\" alt=\"\" class=\"wp-image-7769 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-3.png\" width=\"296\" height=\"197\" alt=\"\" class=\"wp-image-7771 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 65%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-5.jpg\" style=\"max-width: 683px; margin-top: auto; margin-bottom: auto; float: right; margin-right: 20px;\" \/><\/td>\n<td style=\"width: 35%; border: none; vertical-align: top;\">A Proposta de Valor deve ter em considera\u00e7\u00e3o os seguintes aspetos relacionados com:<\/p>\n<ul>\n<li>o produto (benef\u00edcios, experi\u00eancias, caracter\u00edsticas)<\/li>\n<li>o cliente (desejos, necessidades, receios)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"height: 24px; width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 33%; border: none; vertical-align: top; text-align: justify;\">Para apresentar uma Proposta de Valor de alta qualidade, \u00e9 necess\u00e1rio responder \u00e0s seguintes quest\u00f5es (ver a Figura):<\/p>\n<p><span style=\"color: #a9a9a9; font-size: 0.85em;\">(<a href=\"https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx\" target=\"_blank\" rel=\"noopener\" style=\"color: #a9a9a9;\">https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx<\/a>)<\/span><\/td>\n<td style=\"width: 67%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-6.png\" style=\"max-width: 697px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Exemplos e Boas Pr\u00e1ticas<\/h2>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>Proposta de Valor da Nike<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Acessibilidade<\/li>\n<li>Inova\u00e7\u00e3o<\/li>\n<li>Marca\/Estatuto<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-7.png\" style=\"max-width: 311px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-8.png\" style=\"max-width: 325px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-9.png\" style=\"max-width: 289px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>Proposta de Valor da Netflix<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Conveni\u00eancia<\/li>\n<li>Variedade de sele\u00e7\u00e3o<\/li>\n<li>Pre\u00e7os competitivos<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-10.png\" style=\"max-width: 373px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-11.png\" style=\"max-width: 282px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-12.png\" style=\"max-width: 336px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top;\"><b>Uber &#8211; A forma mais eficaz de se deslocar<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u201cUm toque e um carro vem ter consigo&#8221;<\/li>\n<li>&#8220;O seu motorista sabe exatamente para onde ir&#8221;<\/li>\n<li>&#8220;O pagamento \u00e9 inteiramente sem dinheiro f\u00edsico&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-13.png\" style=\"max-width: 550px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Contrasta com a experi\u00eancia t\u00edpica de apanhar um t\u00e1xi &#8211; sem telefonemas para operadores desinteressados, sem conversas desagrad\u00e1veis para tentar explicar a um taxista stressado onde precisa de ir, e sem procurar trocos ou preocupar-se com o facto de n\u00e3o ter notas suficientes na sua carteira. Apenas uma forma r\u00e1pida e eficiente de chegar onde quer ir. Isto \u00e9 refor\u00e7ado pela mensagem na p\u00e1gina inicial do Uber, que diz: &#8220;O seu dia pertence-lhe&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"height: auto; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><b>Proposta de Valor da Amazon<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>&#8220;Procura ser a empresa mais centrada no cliente, onde estes podem descobrir tudo o que quiserem comprar online; e preocupa-se em oferecer aos seus clientes os pre\u00e7os mais acess\u00edveis&#8221;.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-14.png\" style=\"max-width: 197px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: middle; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-15.png\" style=\"max-width: 337px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-16.png\" style=\"max-width: 366px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\" colspan=\"2\"><b>Proposta de Valor da KFC<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>&#8220;Para fornecer um sabor \u00fanico ou &#8216;receita secreta&#8217; de frango frito&#8230;mostre mais conte\u00fado&#8230;&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-17.png\" style=\"max-width: 279px;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-18.png\" style=\"max-width: 259px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-19.png\" style=\"max-width: 246px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Refer\u00eancias e Links externos<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Tabela de Propostas de Valor [acedido em 21.09.2020]<br \/>\n<a href=\"https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/<\/a><\/li>\n<li>Tabela de Propostas de Valor [acedido em 21.09.2020]<br \/>\n<a href=\"https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas\" target=\"_blank\" rel=\"noopener\">https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas<\/a><\/li>\n<li>Como escrever uma Proposta de Valor [acedido em 20.11.2020]<br \/>\n<a href=\"https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/<\/a><\/li>\n<li>Como construir uma Web <i>Startup<\/i> [acedido em\u00a0 20.11.2020]<br \/>\n<a href=\"https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/\" target=\"_blank\" rel=\"noopener\">https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e09900&#8243; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-15px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>ERASMUS+ KA2 Strategic Partnerships for adult education Poland<\/strong><br \/>\n<span style=\"font-size: 0.85em;\">Este projeto recebeu financiamento da Comiss\u00e3o Europeia no \u00e2mbito do programa Erasmus + \u201cEntender e Desenvolver Modelos de Neg\u00f3cio na Era da Globaliza\u00e7\u00e3o\u201d (No.2019-1-PL01-KA204-064951). O apoio da Comiss\u00e3o Europeia \u00e0 produ\u00e7\u00e3o desta publica\u00e7\u00e3o n\u00e3o constitui um aval do seu conte\u00fado, que reflete unicamente o ponto de vista dos autores, e a Comiss\u00e3o n\u00e3o pode ser considerada respons\u00e1vel por eventuais utiliza\u00e7\u00f5es que possam ser feitas com as informa\u00e7\u00f5es nela contidas.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.1em&#8221; min_height=&#8221;7px&#8221; custom_padding=&#8221;1em||0px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">PROJETO E CR\u00c9DITOS<\/p>\n<p>[\/et_pb_text][et_pb_menu menu_id=&#8221;28&#8243; submenu_direction=&#8221;upwards&#8221; active_link_color=&#8221;#e0b047&#8243; admin_label=&#8221;ABOUT&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Montserrat|600|||||||&#8221; menu_text_color=&#8221;#E09900&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-0.5em||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.02em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Copyright @2021 &#8211; <a href=\"http:\/\/businessmodels.eu\" target=\"_blank\" rel=\"noopener\" title=\"businessmodels.eu\">businessmodels.eu<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f3dulo 3PROPOSTA DE VALORAPRENDERO objetivo do M\u00f3dulo de Proposta de Valor \u00e9 apoiar empres\u00e1rios e empresas a identificar as Propostas de Valor que s\u00e3o significativas para os seus potenciais clientes.AprenderEnsinarExerc\u00edcios &amp; Question\u00e1riosProposta de ValorBaixar Introdu\u00e7\u00e3o A Proposta de Valor \u00e9 crucial para os empreendedores, pois descreve os benef\u00edcios que os clientes podem esperar dos produtos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"folder":[139],"_links":{"self":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/14951"}],"collection":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/comments?post=14951"}],"version-history":[{"count":9,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/14951\/revisions"}],"predecessor-version":[{"id":16551,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/14951\/revisions\/16551"}],"wp:attachment":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/media?parent=14951"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/folder?post=14951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}