{"id":15879,"date":"2022-01-31T18:19:49","date_gmt":"2022-01-31T16:19:49","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=15879"},"modified":"2022-02-01T21:16:22","modified_gmt":"2022-02-01T19:16:22","slug":"module-1-learn","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/ro\/module-1-learn\/","title":{"rendered":"1. Introducere – \u00eenv\u0103\u021bare"},"content":{"rendered":"

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Modulul 1<\/span>
INTRODUCERE<\/strong><\/p>\n

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\u00ceNV\u0102\u021aARE<\/strong><\/p>\n

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Acest modul v\u0103 va ajuta cu primii pa\u0219i \u00een \u00een\u021belegerea modelelui de business.<\/span><\/p>\n

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\u00cenv\u0103\u021bare<\/strong><\/div>\n

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Predare<\/strong><\/div>\n

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Exerci\u021bii \u0219i Chestionare<\/strong><\/div>\n

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Introducere<\/h2>\n

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Descarc\u0103<\/a><\/div>\n
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Defini\u021bia modelului de business<\/h3>\n

Literatura de specialitate prezint\u0103 diferite defini\u021bii ale modelelor de business.<\/p>\n

\u00cen general, \u201emodelul de business poate fi descris ca un sistem de activit\u0103\u021bi interconectate \u0219i interdependente care determin\u0103 modul \u00een care compania \u201eface afaceri\u201d cu partenerii. Cu alte cuvinte, un model de business este un pachet – un sistem –\u00a0 de activit\u0103\u021bi specifice desf\u0103\u0219urate pentru a satisface nevoile pie\u021bei. Modelul specific\u0103 p\u0103r\u021bile sau partenerii de afaceri care desf\u0103\u0219oar\u0103 activit\u0103\u021bile specifice \u0219i modul \u00een care aceste activit\u0103\u021bi sunt legate \u00eentre ele<\/b>“. (Zott & Amit, 2017, p.20)<\/p>\n

La un nivel mai \u00eenalt de detaliere, modelul de business se refer\u0103 la modul \u00een care o companie func\u021bioneaz\u0103 \u0219i creeaz\u0103 valoare pentru p\u0103r\u021bile interesate (Casadesus-Masanell, Ricart, 2010), pun\u00e2nd accentul pe diferite aspecte ale func\u021bion\u0103rii acesteia.<\/p>\n

Exemple de defini\u021bii ale unui model de afaceri:<\/p>\n