{"id":15923,"date":"2022-01-31T18:29:20","date_gmt":"2022-01-31T16:29:20","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=15923"},"modified":"2022-02-01T10:28:25","modified_gmt":"2022-02-01T08:28:25","slug":"module-3-exercises","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/ro\/module-3-exercises\/","title":{"rendered":"3. Propunere de valoare – Exerci\u021bii \u0219i chestionare"},"content":{"rendered":"

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Modulul 3<\/span>
PROPUNERE DE VALOARE<\/strong><\/p>\n

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EXERCI\u021aII \u0218I CHESTIONARE
<\/strong><\/p>\n

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Scopul modulului de propunere de valoare este de a sprijini antreprenorii \u0219i companiile s\u0103 identifice propuneri de valoare, care sunt importante pentru poten\u021bialii lor clien\u021bi.<\/span><\/p>\n

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\u00cenv\u0103\u021bare<\/strong><\/div>\n

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Predare<\/strong><\/div>\n

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Exerci\u021bii \u0219i Chestionare<\/strong><\/div>\n

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Propunere de valoare<\/h2>\n

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Descarc\u0103<\/a><\/div>\n
\"\"<\/a><\/div>\n

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Autoevaluare\u00a0<\/h2>\n

<\/h3>\n

Exerci\u021biul 1<\/h3>\n\n\n\n
\n

Cum se <\/b>identific\u0103<\/b> principala<\/b> propunere<\/b> de <\/b>valoare<\/b>:<\/b><\/p>\n

Exist\u0103<\/b> trei<\/b> \u00eentreb\u0103ri<\/b> cheie<\/b> pe care <\/b>trebuie<\/b> s\u0103<\/b> le <\/b>pune\u021bi<\/b>: <\/b><\/p>\n<\/td>\n

\n
    \n
  • \n
      \n
    • Ce propunere de valoare va fi produs\u0103?<\/li>\n
    • Cine va fi utilizatorul final al propunerii de valoare?<\/li>\n
    • Cum va fi livrat\u0103 propunerea de valoare utilizatorilor finali?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

      Sugestie<\/i><\/b>: <\/i>Explica\u021bi propunerea de valoare \u00eentr-o propozi\u021bie simpl\u0103 pe care toat\u0103 lumea o poate \u00een\u021belege. Nu utiliza\u021bi jargon, argou sau abrevieri. Poate fi util s\u0103 \u00eencepe\u021bi s\u0103 scrie\u021bi \u0219i apoi s\u0103 rafina\u021bi p\u00e2n\u0103 c\u00e2nd sunte\u021bi mul\u021bumit de rezultat. \u00cen caz contrar, pute\u021bi s\u0103 colabora\u021bi cu colegi \u00een aceast\u0103 problem\u0103, p\u00e2n\u0103 c\u00e2nd exist\u0103 un acord unanim c\u0103 a fost surprins\u0103 esen\u021ba propunerii de valoare.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

       <\/p>\n

      Exerci\u021biul 2<\/h3>\n\n\n\n
      \n

      DESCOPERIREA DORIN\u021aELOR CLIEN\u021aILOR<\/b><\/p>\n

      Crea\u021bi<\/b> un <\/b>tabel<\/b> cu <\/b>dorin\u021bele<\/b> clien\u021bilor<\/b>. <\/b>Apoi<\/b>, <\/b>utiliza\u021bi<\/b> o <\/b>scar\u0103<\/b> de la 1 la 10 <\/b>pentru<\/b> a <\/b>identifica<\/b> importan\u021ba<\/b> fiec\u0103reia<\/b> dintre<\/b> aceste<\/b> dorin\u021be<\/b>. <\/b><\/p>\n<\/td>\n

      		\n
        \n
      • \n
          \n
        • Ce \u00ee\u0219i doresc clien\u021bii?<\/li>\n
        • Ce \u00ee\u0219i doresc cel mai mult, chiar dac\u0103 nu este realist \u00een acest moment?<\/li>\n
        • Ce economii (bani, timp, efort) ar face clien\u021bii mai ferici\u021bi?<\/li>\n
        • Ce ar face via\u021ba clien\u021bilor mai u\u0219oar\u0103?<\/li>\n
        • Ce \u00eei face pe clien\u021bi s\u0103 arate bine \u0219i s\u0103 se simt\u0103 grozav?<\/li>\n
        • Cum ar dori s\u0103 se simt\u0103 clien\u021bii?<\/li>\n
        • Ce ar \u00eencuraja clien\u021bii s\u0103 adopte aceast\u0103 propunere de valoare?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

           <\/p>\n

          Exerci\u021biul 3<\/h3>\n\n\n\n
          \n

          PROPUNEREA DE VALOARE <\/b>DE LA<\/b> UBER<\/b><\/p>\n

          Asculta\u021bi<\/b> propunerea<\/b> de <\/b>valoare<\/b> de la <\/b>Uber <\/b>\u0219i<\/b> acorda\u021bi<\/b> aten\u021bie<\/b> urm\u0103toarelor<\/b> elemente<\/b>: <\/b><\/p>\n

          https:\/\/www.youtube.com\/watch?v=kiWkRiynPAo<\/a><\/b>\u00a0\u00a0 <\/b><\/p>\n<\/td>\n

          		\n
            \n
          • \n
              \n
            • Profilul clientului<\/li>\n
            • Sarcinile func\u021bionale<\/li>\n
            • Aspecte psihologice \u0219i emo\u021bionale<\/li>\n
            • Contacte cu clien\u021bii<\/li>\n
            • Costul serviciului<\/li>\n
            • Intervalul de r\u0103spuns<\/li>\n
            • \u0218oferi competen\u021bi<\/li>\n
            • Comand\u0103 cu un singur clic<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

              R\u0102SPUNDE\u021aI LA \u00ceNTREB\u0102RILE: Sunt acestea importante \u00een procesul de creare a propunerii de valoare? Dac\u0103 da, de ce?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

               <\/p>\n

              Exerci\u021biul 4<\/h3>\n\n\n\n
              \n

              PROPUNEREA DE VALOARE<\/b><\/p>\n

              \u00cencerca\u021bi<\/b> s\u0103<\/b> crea\u021bi<\/b> propria <\/b>propunere<\/b> de <\/b>valoare<\/b>. <\/b>Pute\u021bi<\/b> utiliza<\/b> acest<\/b> videoclip <\/b>pentru<\/b> ajutor<\/b>: <\/b><\/p>\n

              https:\/\/www.youtube.com\/watch?v=vA6TG4wMcUU<\/a><\/b>\u00a0 <\/b><\/p>\n<\/td>\n

              		\n

              Pentru a v\u0103 crea propria propunere de valoare, trebuie s\u0103 r\u0103spunde\u021bi la cel pu\u021bin patru \u00eentreb\u0103ri:<\/p>\n

                \n
              • \n
                  \n
                • Cine este clientul dumneavoastr\u0103?<\/li>\n
                • Ce problem\u0103 rezolva\u021bi pentru client?<\/li>\n
                • Care este solu\u021bia implementat\u0103?<\/li>\n
                • Cum difer\u0103 solu\u021bia dvs. de cele existente?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                  Care este propunerea dvs. de valoare?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                   <\/p>\n

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