{"id":15928,"date":"2022-01-31T18:30:25","date_gmt":"2022-01-31T16:30:25","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=15928"},"modified":"2022-02-02T07:51:47","modified_gmt":"2022-02-02T05:51:47","slug":"module-3-learn","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/ro\/module-3-learn\/","title":{"rendered":"3. Propunere de valoare &#8211; \u00cenv\u0103\u021bare"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffe187&#8243; background_image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/03\/valueproposition.jpg&#8221; min_height=&#8221;25em&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;750ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 85%;\">Modulul 3<\/span><br \/><strong>PROPUNERE DE VALOARE<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.59)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.8)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong style=\"font-size: 0.9em;\">\u00ceNV\u0102\u021aARE<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.4em&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_padding=&#8221;1em|2em|1em|2em|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation_delay=&#8221;400ms&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Scopul modulului de propunere de valoare este de a sprijini antreprenorii \u0219i companiile s\u0103 identifice propuneri de valoare, care sunt importante pentru poten\u021bialii lor clien\u021bi.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;1em|0px|1em|0px|false|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-startup-stock-photos-7374-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;#link1&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;107%|107%&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>\u00cenv\u0103\u021bare<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/teaching-300&#215;198.jpg&#8221; image_icon_width=&#8221;150px&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTMyIn19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;107%|107%&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Predare<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-jessica-lewis-4022332-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTIzIn19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;107%|107%&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Exerci\u021bii \u0219i Chestionare<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_padding=&#8221;1em||1em||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;700ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify;\" id=\"link1\">Propunere de valoare<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;download-button&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1em&#8221; text_orientation=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;1500ms&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"display: inline-block; vertical-align: top; line-height: 2.2em;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-RO\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\">Descarc\u0103<\/a><\/div>\n<div style=\"display: inline-block;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-RO\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/04\/pdf-icon2-1.png\" width=\"32\" height=\"33\" alt=\"\" class=\"wp-image-1537 alignnone size-full\" \/><\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;27px|2em||2em|false|true&#8221; animation_style=&#8221;zoom&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#c4c4c4&#8243; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\">Introducere<\/h2>\n<p><b>Propunerea<\/b><b> de <\/b><b>valoare<\/b> este crucial\u0103 pentru antreprenori, deoarece descrie <b>beneficiile<\/b> pe care clien\u021bii le pot a\u0219tepta de la produsele \u0219i serviciile companiei. Una sau mai multe propuneri de valoare se pot aplica unui produs sau serviciu. Propunerea de valoare ofer\u0103 valoare prin diferite elemente, de exemplu, design, pre\u021b, func\u021bionalitate etc.<\/p>\n<h3>Scop<\/h3>\n<p>Scopul modulului de propunere de valoare este de a sprijini antreprenorii \u0219i companiile s\u0103 identifice propuneri de valoare, care sunt importante pentru poten\u021bialii lor clien\u021bi.<\/p>\n<h3>Rezultatele \u00eenv\u0103\u021b\u0103rii<\/h3>\n<p>La sf\u00e2r\u0219itul \u00eenv\u0103\u021b\u0103rii ve\u021bi fi capabili s\u0103:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>defini\u021bi conceptul de propunere de valoare;<\/li>\n<li>indica\u021bi elementele propunerii de valoare;<\/li>\n<li>identifica\u021bi tipurile de propuneri de valoare;<\/li>\n<li>plasa\u021bi propunerea de valoare \u00een modelul de business;<\/li>\n<li>oferi\u021bi exemple ale unora dintre cele mai populare propuneri de valoare de pe pia\u021b\u0103;<\/li>\n<li>selecta\u021bi cea mai potrivit\u0103 propunere de valoare pentru a satisface clien\u021bii.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Cuvinte cheie<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>IMM-uri<\/li>\n<li>model de business\/afaceri<\/li>\n<li>profit<\/li>\n<li>interes<\/li>\n<li>relevan\u0163\u0103<\/li>\n<li>diferen\u0163iere<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Aspecte teoretice<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/RO\/bmc-4.png\" style=\"max-width: 993px; display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<p>O propunere de valoare este o afirma\u021bie care r\u0103spunde la \u00eentrebarea: \u201e<b>de <\/b><b>ce<\/b>\u201d ar trebui s\u0103 fac\u0103 cineva afaceri cu tine?<\/p>\n<p>O propunere de valoare <b>NU<\/b> este un stimulent, un slogan sau o declara\u021bie de pozi\u021bionare.<\/p>\n<p>Pentru a v\u0103 g\u00e2ndi la propunerea de valoare, trebuie s\u0103 lua\u021bi \u00een considerare mai \u00eent\u00e2i urm\u0103toarele aspecte:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Identifica\u021bi toate avantajele pe care le ofer\u0103 produsul dumneavoastr\u0103.<\/li>\n<li>Descrie\u021bi \u00een ce const\u0103 valoarea acestor beneficii.<\/li>\n<li>Identifica\u021bi principalele probleme \u0219i nevoi ale clientului dumneavoastr\u0103.<\/li>\n<li>Conecta\u021bi aceast\u0103 valoare la problemele \u0219i nevoile cump\u0103r\u0103torului.<\/li>\n<li>Diferen\u021bia\u021bi-v\u0103 ca furnizor preferat al acestei valori.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Rolul propunerii de valoare<\/h3>\n<p>A avea o <b>propunere<\/b><b> de <\/b><b>valoare<\/b> <b>u\u0219or<\/b><b> de <\/b><b>comunicat<\/b> <b>\u0219i<\/b><b> de <\/b><b>recunoscut<\/b> este din ce \u00een ce mai important \u00een lumea de ast\u0103zi, \u00een care oamenii sunt bombarda\u021bi cu o multitudine de informa\u021bii, dintr-o varietate de surse media \u0219i unde exist\u0103 numero\u0219i concuren\u021bi pentru afacerea unei companii.<\/p>\n<p>Firmele de succes \u00ee\u0219i elaboreaz\u0103 propunerea de valoare unic\u0103 \u00eenainte de a intra pe pia\u021b\u0103 \u0219i \u00ee\u0219i proiecteaz\u0103 opera\u021biunile de afaceri \u00een conformitate cu propunerea lor de valoare.<\/p>\n<h3>Elemente cheie ale propunerii de valoare<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Noutate<\/li>\n<li>Performan\u0163\u0103<\/li>\n<li>Personalizare<\/li>\n<li>Proiectare<\/li>\n<li>Marc\u0103 \/ Stare<\/li>\n<li>Pre\u021b<\/li>\n<li>Reducerea costurilor<\/li>\n<li>Reducerea riscului<\/li>\n<li>Accesibilitate<\/li>\n<li>Comoditate \/ utilizare<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Explica\u021bii:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Performan\u021ba<\/b> &#8211; performan\u021ba mai bun\u0103 a fost semnul distinctiv al multor oferte de produse de-a lungul anilor, majoritatea industriilor reu\u0219ind s\u0103 prospere timp de decenii cu versiuni de performan\u021b\u0103 \u00eembun\u0103t\u0103\u021bite ale acelora\u0219i produse.<\/li>\n<li><b>Personalizarea<\/b> &#8211; consumatorii de ast\u0103zi cred \u00een auto-exprimare \u0219i individualism. Ei se a\u0219teapt\u0103 ca produsele pe care le folosesc s\u0103 fie o extensie a personalit\u0103\u021bii lor \u0219i un mediu prin care \u00ee\u0219i pot comunica valorile \u0219i priorit\u0103\u021bile lumii.<\/li>\n<li><b>Reducerea riscului <\/b>&#8211; cu c\u00e2t riscul asociat achizi\u021bion\u0103rii unui produs sau serviciu este mai mic, cu at\u00e2t un client ob\u021bine mai mult\u0103 valoare din acesta. O reducere a riscului asociat cu o achizi\u021bie ofer\u0103 lini\u0219te sufleteasc\u0103 unui consumator.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Beneficiile propunerii de valoare<\/h3>\n<p>Prin oferirea unei bune propuneri de valoare, companiile pot:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Oferi clien\u021bilor ceva unic, cre\u00e2nd astfel diferen\u021bierea \u0219i sporind avantajul competitiv.<\/li>\n<li>Cre\u0219te calitatea produselor sau serviciilor lor.<\/li>\n<li>C\u00e2\u0219tiga cote de pia\u021b\u0103.<\/li>\n<li>\u00cembun\u0103t\u0103\u021bi eficien\u021ba opera\u021bional\u0103.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Tipuri de propuneri de valori<\/h3>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; height: 190px;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 66%; border: none; vertical-align: top;\" colspan=\"2\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Valoare func\u021bional\u0103 &#8211; prin \u201eochi\u201d<\/li>\n<li>Valoare monetar\u0103 &#8211; prin \u201eportofel\u201d<\/li>\n<li>Valoare social\u0103 &#8211; prin acceptarea de c\u0103tre ceilal\u021bi<\/li>\n<li>Valoare psihologic\u0103 &#8211; prin expresii, sentimente<\/li>\n<li>Valoarea colectiv\u0103 &#8211; printr-un beneficiu colectiv<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33%; height: auto; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-1.png\" width=\"275\" height=\"183\" alt=\"\" class=\"wp-image-7767 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-4.png\" width=\"267\" height=\"200\" alt=\"\" class=\"wp-image-7773 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-2.png\" width=\"284\" height=\"161\" alt=\"\" class=\"wp-image-7769 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-3.png\" width=\"296\" height=\"197\" alt=\"\" class=\"wp-image-7771 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 65%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-5.jpg\" style=\"max-width: 683px; margin-top: auto; margin-bottom: auto; float: right; margin-right: 20px;\" \/><\/td>\n<td style=\"width: 35%; border: none; vertical-align: top;\">Propunerea de valoare ar trebui s\u0103 ia \u00een considerare urm\u0103toarele aspecte legate de:<\/p>\n<ul>\n<li>Produs (beneficii, experien\u021be, caracteristici)<\/li>\n<li>Client (dorin\u021be, necesit\u0103\u021bi, temeri)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"height: 24px; width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 33%; border: none; vertical-align: top; text-align: justify;\">Pentru a oferi o propunere de valoare de \u00eenalt\u0103 calitate, este necesar s\u0103 r\u0103spundem la urm\u0103toarele \u00eentreb\u0103ri (a se vedea figura):<\/p>\n<p><span style=\"color: #a9a9a9; font-size: 0.85em;\">(<a href=\"https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx\" target=\"_blank\" rel=\"noopener\" style=\"color: #a9a9a9;\">https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx<\/a>)<\/span><\/td>\n<td style=\"width: 67%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-6.png\" style=\"max-width: 697px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Exemple \u0219i bune practici<\/h2>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>Propunerea de valoare de la <\/b><b>Nike<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Accesibilitate<\/li>\n<li>Inova\u0163ie<\/li>\n<li>Marc\u0103\/stare<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-7.png\" style=\"max-width: 311px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-8.png\" style=\"max-width: 325px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-9.png\" style=\"max-width: 289px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>Propunerea de valoare de la <\/b><b>Netflix<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Confort,<\/li>\n<li>Gama de selec\u021bie,<\/li>\n<li>Pre\u021buri competitive.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-10.png\" style=\"max-width: 373px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-11.png\" style=\"max-width: 282px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-12.png\" style=\"max-width: 336px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top;\"><b>Uber \u2013 The Smartest Way to Get Around<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u201eO singur\u0103 atingere \u0219i o ma\u0219in\u0103 vine direct la tine\u201d<\/li>\n<li>\u201e\u0218oferul \u0219tie exact unde s\u0103 mearg\u0103\u201d<\/li>\n<li>\u201ePlata este complet f\u0103r\u0103 numerar\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-13.png\" style=\"max-width: 550px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Contrasteaz\u0103 direct experien\u021ba obi\u0219nuit\u0103 a folosirii unui taxi &#8211; f\u0103r\u0103 apeluri telefonice c\u0103tre dispeceri dezinteresa\u021bi, f\u0103r\u0103 conversa\u021bii dureroase \u00een care \u00eencearci s\u0103 explici unui taximetrist locul \u00een care te afli \u0219i f\u0103r\u0103 s\u0103 te g\u00e2nde\u0219ti la schimb\u0103ri sau s\u0103-\u021bi faci griji c\u0103 ai suficiente facturi de pl\u0103tit. Doar un mod rapid \u0219i eficient de a ajunge unde dori\u021bi. Acest lucru este \u00eent\u0103rit de mesajele aspira\u021bionale c\u0103tre partea de sus a paginii de pornire Uber, care afirm\u0103 c\u0103 \u201eziua ta \u00ee\u021bi apar\u021bine\u201d.<\/p>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"height: auto; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><b>Propunerea de valoare de la <\/b><b>Amazon<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u201eS\u0103 fie compania cea mai centrat\u0103 pe client, unde clien\u021bii pot g\u0103si \u0219i descoperi orice ar putea dori s\u0103 cumpere online \u0219i se str\u0103duie\u0219te s\u0103 ofere clien\u021bilor s\u0103i cele mai mici pre\u021buri posibile.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-14.png\" style=\"max-width: 197px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: middle; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-15.png\" style=\"max-width: 337px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-16.png\" style=\"max-width: 366px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\" colspan=\"2\"><b>Propunerea de valoare de la <\/b><b>KFC<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u201ePentru a oferi o arom\u0103 unic\u0103 sau o \u201ere\u021bet\u0103 secret\u0103\u201d de pui pr\u0103jit &#8230; arat\u0103 mai mult con\u021binut &#8230;\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-17.png\" style=\"max-width: 279px;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-18.png\" style=\"max-width: 259px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-19.png\" style=\"max-width: 246px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Referin\u021be bibliografice \u0219i Web<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Diagrama propunerii de valoare [accesat 21.09.2020]<br \/>\n<a href=\"https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/<\/a><\/li>\n<li>Diagrama propunerii de valoare [accesat 21.09.2020]<br \/>\n<a href=\"https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas\" target=\"_blank\" rel=\"noopener\">https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas<\/a><\/li>\n<li>Cum se scrie o propunere de valoare [accesat on 20.11.2020]<br \/>\n<a href=\"https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/<\/a><\/li>\n<li>Cum se creeaz\u0103 un startup Web [accesat on 20.11.2020]<br \/>\n<a href=\"https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/\" target=\"_blank\" rel=\"noopener\">https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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custom_padding=&#8221;1em||1em||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTE1In19@&#8221; button_text=&#8221;Modulul 2 &#8211; Segmentul clien\u021bi&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;button-stanga&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x41;||divi||400&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;550ms&#8221; animation_intensity_slide=&#8221;31%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTQwIn19@&#8221; button_text=&#8221;Modulul 4 &#8211; Canale&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x41;||divi||400&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;550ms&#8221; animation_intensity_slide=&#8221;31%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#848484&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.51)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.83)&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;600ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/probm2.cti.ugal.ro\/site1\/wp-content\/uploads\/2021\/03\/erasmus.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;20em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e09900&#8243; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-15px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>ERASMUS+ KA2 Strategic Partnerships for adult education Poland<\/strong><br \/><span style=\"font-size: 0.85em;\">Proiectul \u201e\u00cen\u021belegerea \u0219i dezvoltarea modelelor de afaceri \u00een era globaliz\u0103rii\u201d (nr. 2019-1-PL01-KA204-064951) a primit finan\u021bare de la Comisia European\u0103 \u00een cadrul programului Erasmus+. Comisia European\u0103 nu este responsabil\u0103 asupra con\u021binutului proiectului, acesta reflect\u0103 punctele de vedere ale autorilor \u0219i Comisia nu poate fi f\u0103cut\u0103 r\u0103spunz\u0103toare pentru nicio utilizare a informa\u021biilor con\u021binute de acesta.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.1em&#8221; min_height=&#8221;7px&#8221; custom_padding=&#8221;1em||0px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">PROIECT \/ INFORMA\u021aII<\/p>\n<p>[\/et_pb_text][et_pb_menu menu_id=&#8221;28&#8243; submenu_direction=&#8221;upwards&#8221; active_link_color=&#8221;#e0b047&#8243; admin_label=&#8221;ABOUT&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Montserrat|600|||||||&#8221; menu_text_color=&#8221;#E09900&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-0.5em||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.02em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Copyright @2021 &#8211; <a href=\"http:\/\/businessmodels.eu\" target=\"_blank\" rel=\"noopener\" title=\"businessmodels.eu\">businessmodels.eu<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modulul 3PROPUNERE DE VALOARE\u00ceNV\u0102\u021aAREScopul modulului de propunere de valoare este de a sprijini antreprenorii \u0219i companiile s\u0103 identifice propuneri de valoare, care sunt importante pentru poten\u021bialii lor clien\u021bi.\u00cenv\u0103\u021barePredareExerci\u021bii \u0219i ChestionarePropunere de valoareDescarc\u0103 Introducere Propunerea de valoare este crucial\u0103 pentru antreprenori, deoarece descrie beneficiile pe care clien\u021bii le pot a\u0219tepta de la produsele \u0219i serviciile companiei. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"folder":[141],"_links":{"self":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/15928"}],"collection":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/comments?post=15928"}],"version-history":[{"count":10,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/15928\/revisions"}],"predecessor-version":[{"id":16553,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/15928\/revisions\/16553"}],"wp:attachment":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/media?parent=15928"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/folder?post=15928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}