{"id":15988,"date":"2022-01-31T18:44:06","date_gmt":"2022-01-31T16:44:06","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=15988"},"modified":"2022-02-01T12:26:26","modified_gmt":"2022-02-01T10:26:26","slug":"module-8-learn","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/ro\/module-8-learn\/","title":{"rendered":"8. Activit\u0103\u021bi cheie &#8211; \u00cenv\u0103\u021bare"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffe187&#8243; background_image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/03\/keyactivities.jpg&#8221; min_height=&#8221;25em&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;750ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|0em|1em|1em|true|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 85%;\">Modulul 8<\/span><br \/><strong>ACTIVIT\u0102\u021aI CHEIE<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.59)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.8)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong style=\"font-size: 0.9em;\">\u00ceNV\u0102\u021aARE<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.4em&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_padding=&#8221;1em|2em|1em|2em|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation_delay=&#8221;400ms&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Scopul acestui modul este de a permite o mai bun\u0103 \u00een\u021belegere a segmentului Activit\u0103\u021bi cheie \u00een diagrama modelului de business \u0219i de a lucra cu acesta \u00eentr-un plan de afaceri.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;1em|0px|1em|0px|false|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-startup-stock-photos-7374-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;#link1&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;107%|107%&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>\u00cenv\u0103\u021bare<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/teaching-300&#215;198.jpg&#8221; image_icon_width=&#8221;150px&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTk1In19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;107%|107%&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Predare<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-jessica-lewis-4022332-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTg0In19@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;107%|107%&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Exerci\u021bii \u0219i Chestionare<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_padding=&#8221;1em||1em||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;700ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify;\" id=\"link1\">Activit\u0103\u021bi cheie<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;download-button&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1em&#8221; text_orientation=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;1500ms&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"display: inline-block; vertical-align: top; line-height: 2.2em;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-RO\/M-8-learn.pdf\" target=\"_blank\" rel=\"noopener\">Descarc\u0103<\/a><\/div>\n<div style=\"display: inline-block;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-RO\/M-8-learn.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/04\/pdf-icon2-1.png\" width=\"32\" height=\"33\" alt=\"\" class=\"wp-image-1537 alignnone size-full\" \/><\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;27px|2em||2em|false|true&#8221; animation_style=&#8221;zoom&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#c4c4c4&#8243; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\">Introducere<\/h2>\n<p>Fiecare manager ar trebui s\u0103 stabileasc\u0103 activit\u0103\u021bile cheie primare, deoarece acestea sunt fundamentale pentru a atinge obiectivele propuse. Activit\u0103\u021bile de afaceri includ luarea deciziilor \u00een ceea ce prive\u0219te opera\u021biunile, administrarea, produc\u021bia, rezolvarea problemelor, activit\u0103\u021bile de marketing \u0219i comunicare cu clien\u021bii.<\/p>\n<p>Activit\u0103\u021bile cheie nu pot fi uniforme, deoarece se schimb\u0103 \u00een func\u021bie de tipul de activitate \u0219i opera\u021biunile efectuate. \u00cen consecin\u021b\u0103, odat\u0103 stabilite, acestea trebuie adaptate la nevoile \u0219i obiectivele viitoare ale companiei. \u00cenainte de a stabili activit\u0103\u021bi cheie, managerii ar trebui s\u0103 fac\u0103 un audit intern: s\u0103 evalueze mijloacele de produc\u021bie, platformele \u0219i re\u021bele, acord\u00e2nd importan\u021b\u0103 raportului pe care \u00eel au cu clien\u021bii, cu care comunic\u0103 propunerea de valoare a produsului lor.<\/p>\n<h3>Scop<\/h3>\n<p>Scopul acestui modul este de a permite o mai bun\u0103 \u00een\u021belegere a segmentului Activit\u0103\u021bi cheie \u00een diagrama modelului de business \u0219i de a lucra cu acesta \u00eentr-un plan de afaceri.<\/p>\n<h3>Rezultatele \u00eenv\u0103\u021b\u0103rii<\/h3>\n<p>La sf\u00e2r\u0219itul \u00eenv\u0103\u021b\u0103rii ve\u021bi fi capabili s\u0103:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>defini\u021bi conceptul de activit\u0103\u021bi cheie \u00een cadrul modelului de business;<\/li>\n<li>enumera\u021bi principalele activit\u0103\u021bi cheie din cadrul companiei;<\/li>\n<li>enumera\u021bi activit\u0103\u021bile cheie relevante necesare pentru a atinge obiectivele \u0219i scopurile propuse;<\/li>\n<li>ilustra\u021bi importan\u021ba activit\u0103\u021bilor cheie \u00een definirea propunerii de valoare;<\/li>\n<li>explica\u021bi rela\u021bia dintre activit\u0103\u021bile cheie \u0219i propunerea de valoare;<\/li>\n<li>v\u0103 concentra\u021bi doar pe anumite activit\u0103\u021bi cheie, \u00een conformitate cu propunerea de valoare.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Cuvinte cheie<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>activit\u0103\u021bi cheie<\/li>\n<li>diferen\u0163iere<\/li>\n<li>clien\u021bi<\/li>\n<li>propunere de valoare<\/li>\n<li>obiective propuse<\/li>\n<li>concuren\u021bi<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Importan\u021ba activit\u0103\u021bilor cheie<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Activit\u0103\u021bile cheie descriu ce face o companie, ce ac\u021biuni cheie sunt efectuate \u00een cadrul acesteia pentru a \u00eendeplini \u0219i a crea fluxuri de venituri pe termen lung.<\/li>\n<li>Evaluarea activit\u0103\u021bilor cheie include pornirea de la o analiz\u0103 intern\u0103. Managerii ar trebui s\u0103 se \u00eentrebe: ce activit\u0103\u021bi sunt necesare pentru o propunere de valoare?<\/li>\n<li>Activit\u0103\u021bile cheie ar trebui s\u0103 se concentreze pe crearea de valoare unic\u0103.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Activit\u0103\u021bile cheie constau \u00een principalele ac\u021biuni efectuate de o companie cu scopul de a ob\u021bine profit.<\/p>\n<p>\u00cen definirea activit\u0103\u021bilor cheie, urm\u0103toarele \u00eentreb\u0103ri pot fi utile:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Care sunt cele mai importante ac\u021biuni necesare pentru a construi un produs\/serviciu?<\/li>\n<li>Care este cel mai important element pentru distribuirea unui produs\/serviciu?<\/li>\n<li>Ce activit\u0103\u021bi ar putea sprijini men\u021binerea rela\u021biei cu clien\u021bii (servicii, experien\u021b\u0103, etc.)?<\/li>\n<li>Ce activit\u0103\u021bi sunt fundamentale pentru fluxurile de clien\u021bi? (\u00eencredere, limit\u0103 de credit, plat\u0103 rapid\u0103).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Aspecte teoretice<\/h2>\n<p>\u00cen diagrama modelului de business (BMC), activit\u0103\u021bile cheie pe care le desf\u0103\u0219oar\u0103 o companie pot fi exprimate \u00een domeniile: opera\u021biuni, marketing, produc\u021bie, rezolvarea problemelor, re\u021bele, financiar (sau administrativ).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/RO\/bmc-2.png\" style=\"max-width: 993px; display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<ul><\/ul>\n<h3>Descrierea activit\u0103\u021bilor cheie<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>OPERA\u021aII<\/b>: procesul intern de lucru al companiei.<\/li>\n<li><b>MARKETING<\/b>: promo\u021bii, campanii, publicitate, canale pentru promovarea propunerii de valoare.<\/li>\n<li><b>PRODUC\u021aIE<\/b>: legat de opera\u021biunile principale pentru a produce propunerea de valoare, de ex. proiectare, fabricare.<\/li>\n<li><b>REZOLVAREA PROBLEMELOR<\/b>: metrici de studiu, instruire.<\/li>\n<li><b>RE\u021aELE<\/b>: unde compania ar putea consolida un contact mai str\u00e2ns cu clien\u021bii, de ex. utilizarea TIC \u0219i a re\u021belelor sociale.<\/li>\n<li><b>FINANCIAR<\/b>: conturi bancare, magazine de comer\u021b electronic.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Activit\u0103\u021bi cheie \u0219i subcategorii<\/h3>\n<p>Aceste domenii sunt foarte importante deoarece asigur\u0103 cre\u0219terea companiei. Prin urmare, este necesar s\u0103 v\u0103 asigura\u021bi c\u0103 acestea ruleaz\u0103 \u0219i sunt difuzate \u00een \u00eentreaga organiza\u021bie.<\/p>\n<p>\u00cen func\u021bie de activitatea unei companii, anumite activit\u0103\u021bi prevaleaz\u0103 asupra altora, de exemplu, companiile financiare vor fi mai implicate \u00een activit\u0103\u021bi de rezolvare a problemelor dec\u00e2t \u00een produc\u021bie.<\/p>\n<p>Prin urmare, activit\u0103\u021bile cheie pot fi \u00eemp\u0103r\u021bite \u00een <b>4 <\/b><b>subcategorii<\/b>:<\/p>\n<table border=\"1\" style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 35%; border: 1px solid #d0d0d0; background-color: #edc533; height: 24px;\">Activit\u0103\u021bi de baz\u0103<\/td>\n<td style=\"width: 65%; border: 1px solid #d0d0d0; background-color: #edc533; height: 24px;\">\u00cen primul r\u00e2nd legate de generarea rezultatului.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 35%; border: 1px solid #d0d0d0; background-color: #fbf3d6; height: 24px;\">Activit\u0103\u021bi suport<\/td>\n<td style=\"width: 65%; border: 1px solid #d0d0d0; background-color: #fbf3d6; height: 24px;\">Sunt legate de produc\u021bie (de exemplu, p\u0103strarea eviden\u021bei).<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"width: 35%; border: 1px solid #d0d0d0; background-color: #edc533; height: 48px;\">Activit\u0103\u021bi de coordonare<\/td>\n<td style=\"width: 65%; border: 1px solid #d0d0d0; background-color: #edc533; height: 48px;\">Asigur\u0103 integrarea \u00eentre activit\u0103\u021bile de baz\u0103 \u0219i cele de suport (de exemplu, gestionarea contului).<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"width: 35%; border: 1px solid #d0d0d0; background-color: #fbf3d6; height: 48px;\">Activit\u0103\u021bi strategice<\/td>\n<td style=\"width: 65%; border: 1px solid #d0d0d0; background-color: #fbf3d6; height: 48px;\">Evalueaz\u0103 alinierea \u0219i nevoia de modific\u0103ri, fiind legate de mediul exterior (de exemplu, canalele de distribu\u021bie, rela\u021bia cu clien\u021bii, etc.).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Activit\u0103\u021bi cheie pentru diagrama modelului de business<\/h3>\n<p>Dup\u0103 luarea \u00een considerare a categoriilor anterioare, dou\u0103 activit\u0103\u021bi cheie majore ar trebui s\u0103 aib\u0103 importan\u021b\u0103 atunci c\u00e2nd se lucreaz\u0103 pe diagrama modelului de business:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Managementul<\/b> <b>lan\u021bului<\/b><b> de <\/b><b>aprovizionare<\/b><b> &#8211; <\/b>identific\u0103 partenerii cheie \u0219i resursele cheie. Managementul lan\u021bului de aprovizionare ar trebui s\u0103 devin\u0103 esen\u021bial \u00een organiza\u021bie, pentru a v\u0103 asigura c\u0103 lucra\u021bi cu partenerii dvs. cheie pentru a produce cea mai bun\u0103 propunere de valoare.<\/li>\n<li><b>Dezvoltare s<\/b><b>oftware<\/b><b> &#8211; <\/b>procesele software au digitalizat sistemele multor companii. Software-ul ajut\u0103 la gestionarea tuturor activit\u0103\u021bilor unei companii. Ar trebui s\u0103 se acorde o aten\u021bie sporit\u0103 stabilirii tipurilor de procese, interne sau externe \u0219i stabilirii parteneriatelor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Exemple \u0219i bune practici<\/h2>\n<h3><\/h3>\n<h3>Exemplu \u2013 cafenea<\/h3>\n<table border=\"0\" style=\"border-collapse: collapse; width: 100%; border: none; height: 401px;\">\n<tbody>\n<tr style=\"height: 121px;\">\n<td style=\"width: 60%; border: none; vertical-align: top; height: 401px;\" rowspan=\"2\">Dac\u0103 deschide\u021bi o cafenea, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 dezvolta\u021bi activit\u0103\u021bile cheie necesare. Acestea includ:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Crearea meniului;<\/li>\n<li>Promovarea noii cafenele, designul reclamelor \u0219i produselor de promovare;<\/li>\n<li>Observarea satisfac\u021biei clientului;<\/li>\n<li>P\u0103strarea clien\u021bilor obi\u0219nui\u021bi (\u00een cazul \u00een care ave\u021bi deja clien\u021bi de \u00eencredere);<\/li>\n<li>O m\u0103sur\u0103 a satisfac\u021biei utilizatorilor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 40%; border: none; vertical-align: middle; text-align: center; padding: 0px; height: 121px;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-1.jpg\" width=\"355\" height=\"236\" alt=\"\" class=\"wp-image-8490 alignnone size-full\" srcset=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-1.jpg 355w, https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-1-300x199.jpg 300w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 280px;\">\n<td style=\"width: 40%; border: none; vertical-align: middle; text-align: center; padding: 0px; height: 280px;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-2.jpg\" width=\"292\" height=\"273\" alt=\"\" class=\"wp-image-8489 alignnone size-full\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Considera\u021bii importante<\/h3>\n<p>Analiza mijloacelor de produc\u021bie, rezolvarea problemelor \u0219i platformele sau re\u021belele sunt considerate importante pentru a defini activit\u0103\u021bile cheie.<\/p>\n<p>Atunci c\u00e2nd defini\u021bi activit\u0103\u021bile cheie, obiectivul final este de a descoperi ce activit\u0103\u021bi trebuie s\u0103 aborda\u021bi pentru a diferen\u021bia propunerea sau serviciul dvs. de cel al concuren\u021bei. Acest lucru este important pentru a promova \u00een mod adecvat propunerea de valoare. Atunci c\u00e2nd lua\u021bi \u00een considerare activit\u0103\u021bile cheie, trebuie s\u0103 lua\u021bi \u00een considerare \u0219i resursele \u0219i partenerii cheie \u00eentruc\u00e2t toate sunt dependente.<\/p>\n<p>De exemplu, activit\u0103\u021bile cheie sunt pe diagrama modelului de business puntea dintre propunerea de valoare \u0219i segmentele de clien\u021bi.<\/p>\n<table border=\"0\" style=\"border-collapse: collapse; width: 100%; border: none;\">\n<tbody>\n<tr>\n<td style=\"width: 65%; border: none; vertical-align: top; padding: 0px;\">Activit\u0103\u021bile cheie ar trebui revizuite frecvent. Dac\u0103 lua\u021bi exemplul Netflix, compania \u0219i-a \u00eenceput activitatea cu distribu\u021bia de DVD-uri. De atunci, compania a avansat mult schimb\u00e2ndu-\u0219i activit\u0103\u021bile cheie c\u0103tre crearea de con\u021binut.<\/td>\n<td style=\"width: 35%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-3.jpg\" width=\"866\" height=\"650\" alt=\"\" class=\"wp-image-8498 alignnone size-full\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u00centreb\u0103ri ajut\u0103toare<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Cum pute\u021bi identifica activit\u0103\u021bile cheie? Concentra\u021bi-v\u0103 pe lista sugerat\u0103.<\/li>\n<li>Defini\u021bi activit\u0103\u021bile strategice. Compania dvs. se va angaja \u00eentr-o serie de procese \u0219i activit\u0103\u021bi pentru a func\u021biona corect, cu toate acestea, nu toate sunt strategice.<\/li>\n<li>G\u00e2ndi\u021bi diagrama modelului de business concentr\u00e2ndu-v\u0103 pe resursele cheie \u0219i pe partenerii cheie. Identifica\u021bi elementele care le leag\u0103 de ideea de afaceri, deoarece acestea vor eviden\u021bia care sunt activit\u0103\u021bile cheie.<\/li>\n<li>P\u0103stra\u021bi diagrama simpl\u0103. Stabili\u021bi propunerea de valoare \u0219i g\u00e2ndi\u021bi-v\u0103 la domeniul dvs. de competen\u021b\u0103. Care este zona dvs. cea mai proeminent\u0103 dintre urm\u0103toarele: opera\u021biuni, marketing, produc\u021bie, rezolvarea problemelor, re\u021bele, financiar?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<table border=\"0\" style=\"border-collapse: collapse; width: 100%; border: none; height: 513px;\">\n<tbody>\n<tr style=\"height: 513px;\">\n<td style=\"width: 40%; border: none; vertical-align: top; text-align: center; padding: 0px; height: 513px;\"><b>Exemplu<\/b> <b>\u2013 Activit\u0103\u021bi cheie <\/b><b>Amazon<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Acesta este un exemplu al celor cinci activit\u0103\u021bi cheie implementate de Amazon, sinergia dintre ace\u0219ti factori contribuie la pozi\u021bionarea puternic\u0103 pe pie\u021bele globale.<\/li>\n<li>Exist\u0103 \u0219ase activit\u0103\u021bi cheie \u00een modelul de business. Cu toate acestea, produc\u021bia nu este o activitate esen\u021bial\u0103 \u00een cazul Amazon.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-5.jpg\" style=\"max-width: 150px;\" \/><\/td>\n<td style=\"width: 60%; border: none; vertical-align: top; padding: 0px; text-align: center;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/RO\/m8-1.png\" style=\"max-width: 566px; margin: auto;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Exemplu \u2013 activit\u0103\u021bi cheie pentru e-commerce<\/h3>\n<p>\u00centr-un magazin de comer\u021b electronic, activit\u0103\u021bile cheie se vor concentra \u00een principal pe \u00eentre\u021binerea site-ului web:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/RO\/m8-2.png\" style=\"max-width:901px;margin:auto;display:block;\" \/><\/p>\n<h3>Activit\u0103\u021bi cheie \u00een cercetare \u0219i dezvoltare<\/h3>\n<p>Activit\u0103\u021bile cheie depind de activitatea primar\u0103 a companiei.<\/p>\n<p>Cercetarea \u0219i dezvoltarea este o activitate cheie care este adesea ignorat\u0103, dar devine de o importan\u021b\u0103 capital\u0103 pentru companiile de produse cosmetice sau companiile TIC, deoarece este \u00een leg\u0103tur\u0103 cu activit\u0103\u021bile legate de proiectare, produc\u021bie \u0219i v\u00e2nz\u0103ri.<\/p>\n<p>Din acest motiv, aceste companii ar trebui s\u0103 se concentreze pe urm\u0103toarele activit\u0103\u021bi cheie:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Produc\u021bie<\/b><b>: <\/b>proiectarea, dezvoltarea \u0219i lansarea de noi produse sau platforme\/servicii. Aceasta este principala activitate cheie a acestor companii.<\/li>\n<li><b> Marketing: <\/b>sponsorizarea \u0219i promovarea re\u00eennoirii produselor\/serviciilor.<\/li>\n<li><b>Financiar<\/b><b>: <\/b>legate de servicii de comer\u021b electronic \u0219i contabilitate.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Produc\u021bie \u0219i activit\u0103\u021bi de baz\u0103 \u00een cercetare \u0219i dezvoltare<\/h3>\n<p>Prin conectarea produc\u021biei la cercetare \u0219i dezvoltare, analiza activit\u0103\u021bilor cheie poate fi dezvoltat\u0103 \u00een urm\u0103toarele activit\u0103\u021bi de baz\u0103:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Cercetarea<\/b> <b>produselor<\/b><b>:\u00a0<\/b>\u00cenainte de producerea unui nou produs, acesta trebuie s\u0103 treac\u0103 mai \u00eent\u00e2i prin departamentul de cercetare \u0219i dezvoltare, care va evalua la ce se a\u0219teapt\u0103 clien\u021bii de la acesta, costurile de produc\u021bie etc.<\/li>\n<li><b>Produs nou<\/b><b>: <\/b>Acesta st\u0103 la baza produc\u021biei unui produs complet nou.<\/li>\n<li><b>Modernizare produs<\/b><b>:\u00a0<\/b>Cercetarea \u0219i dezvoltarea trebuie s\u0103 ia \u00een considerare modernizarea produselor, \u00een func\u021bie de nevoile consumatorilor sau de noile propuneri de valoare ale participan\u021bilor pe pia\u021b\u0103. Actualiz\u0103rile vizeaz\u0103 rezolvarea erorilor legate de produs.<\/li>\n<li><b>Verificarea calit\u0103\u021bii<\/b><b>:\u00a0<\/b>Companiile efectueaz\u0103 controale de calitate sau solicit\u0103 echipei lor de asigurare a calit\u0103\u021bii s\u0103 evalueze dac\u0103 toate produsele respect\u0103 standardele de calitate stabilite.<\/li>\n<li><b>Inovarea<\/b><b>: <\/b>Departamentul de cercetare \u0219i dezvoltare este responsabil cu noile tendin\u021be \u0219i inovarea produselor, pentru a se asigura c\u0103 produsele sunt la curent cu tendin\u021bele actuale.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Exemplu \u2013 Activit\u0103\u021bi cheie LinkedIn<\/h3>\n<p>LinkedIn este cea mai cunoscut\u0103 re\u021bea profesional\u0103 pentru c\u0103utarea unui loc de munc\u0103 \u0219i activit\u0103\u021bi conexe. De-a lungul anilor, a creat o propunere de valoare orientat\u0103 c\u0103tre consumatori, cu un accent deosebit pe partajarea\/furnizarea de oportunit\u0103\u021bi, at\u00e2t pentru angajatori, c\u00e2t \u0219i pentru angaja\u021bi.<\/p>\n<p>Conform celor \u0219ase activit\u0103\u021bi cheie, LinkedIn acord\u0103 prioritate <b>re\u021belelor<\/b>, deoarece este o re\u021bea social\u0103, iar dezvoltarea platformei reprezint\u0103 obiectivul s\u0103u principal de a construi o comunitate profesional\u0103.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Gestioneaz\u0103 profiluri \u0219i CV-uri profesionale \u0219i construie\u0219te o re\u021bea profesional\u0103 robust\u0103;<\/li>\n<li>Conecteaz\u0103 grupuri \u021bint\u0103 prin oferta de locuri de munc\u0103 pentru a g\u0103si talentul potrivit;<\/li>\n<li>Comunic\u0103 publicului potrivit;<\/li>\n<li>API \u0219i Widget-uri (ofer\u0103 func\u021bionalit\u0103\u021bi precum text, chat live);<\/li>\n<li>Inovare continu\u0103 pentru dezvoltarea platformei.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Referin\u021be bibliografice \u0219i Web<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Wealth Builders, Developing Key Activities: Business Model Canvas<br \/>\n<a href=\"https:\/\/wealthbuilders.org\/blog\/2015\/03\/30\/developing-key-activities-business-model-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/wealthbuilders.org\/blog\/2015\/03\/30\/developing-key-activities-business-model-canvas\/<\/a><br \/>\n[accesat 13\/07\/2020]<\/li>\n<li>Cleverism, Key Activities Block in Business Model Canvas<br \/>\n<a href=\"https:\/\/www.cleverism.com\/key-activities-block-business-model-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cleverism.com\/key-activities-block-business-model-canvas\/<\/a><br \/>\n[accesat 13\/07\/2020]<\/li>\n<li>Business 2 Community, Key Activities and Your Business Model<br \/>\n<a href=\"https:\/\/www.business2community.com\/strategy\/key-activities-and-your-business-model-02232678\" target=\"_blank\" rel=\"noopener\">https:\/\/www.business2community.com\/strategy\/key-activities-and-your-business-model-02232678<\/a><br \/>\n[accesat 14\/07\/2020]<\/li>\n<li>Denis Oakley, What is the Amazon Business Model?<br \/>\n<a href=\"https:\/\/www.denis-oakley.com\/amazon-business-model-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.denis-oakley.com\/amazon-business-model-canvas\/<\/a><br \/>\n[accesat 14\/07\/2020]<\/li>\n<li>Heflo, Understand the Key Activities in the Canvas Model<br \/>\n<a href=\"https:\/\/www.heflo.com\/blog\/business-management\/key-activities-business-model\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.heflo.com\/blog\/business-management\/key-activities-business-model\/<\/a><br \/>\n[accesat 16\/07\/2020]<\/li>\n<li>Osterwalder, A., Pigneur, Y., In Clark, T., &amp; Smith, A. (2010).\u00a0Business model generation: A handbook for visionaries, game changers, and challengers.<\/li>\n<li>Strategyzer Support, How do I use the Customer Segments building block of the Business Model Canvas?<br \/>\n<a href=\"https:\/\/strategyzer.uservoice.com\/knowledgebase\/articles\/1194379-how-do-i-use-the-customer-segments-building-block\" target=\"_blank\" rel=\"noopener\">https:\/\/strategyzer.uservoice.com\/knowledgebase\/articles\/1194379-how-do-i-use-the-customer-segments-building-block<\/a><\/li>\n<li>Shopify, Business Encyclopedia<br \/>\n<a href=\"https:\/\/www.shopify.com\/encyclopedia\/customer-segmentation\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shopify.com\/encyclopedia\/customer-segmentation<\/a><\/li>\n<li>CrashCourse, Value Proposition and Customer Segments: Crash Course Business &#8211; Entrepreneurship #3<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=m2IPvT920XM\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=m2IPvT920XM<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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custom_padding=&#8221;1em||1em||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTc2In19@&#8221; button_text=&#8221;Modulul 7 &#8211; Resurse cheie&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;button-stanga&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x41;||divi||400&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;550ms&#8221; animation_intensity_slide=&#8221;31%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDA0In19@&#8221; button_text=&#8221;Modulul 9 &#8211; Parteneri cheie&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x41;||divi||400&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;550ms&#8221; animation_intensity_slide=&#8221;31%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#848484&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.51)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.83)&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;600ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/probm2.cti.ugal.ro\/site1\/wp-content\/uploads\/2021\/03\/erasmus.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;20em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e09900&#8243; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-15px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>ERASMUS+ KA2 Strategic Partnerships for adult education Poland<\/strong><br \/><span style=\"font-size: 0.85em;\">Proiectul \u201e\u00cen\u021belegerea \u0219i dezvoltarea modelelor de afaceri \u00een era globaliz\u0103rii\u201d (nr. 2019-1-PL01-KA204-064951) a primit finan\u021bare de la Comisia European\u0103 \u00een cadrul programului Erasmus+. Comisia European\u0103 nu este responsabil\u0103 asupra con\u021binutului proiectului, acesta reflect\u0103 punctele de vedere ale autorilor \u0219i Comisia nu poate fi f\u0103cut\u0103 r\u0103spunz\u0103toare pentru nicio utilizare a informa\u021biilor con\u021binute de acesta.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.1em&#8221; min_height=&#8221;7px&#8221; custom_padding=&#8221;1em||0px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">PROIECT \/ INFORMA\u021aII<\/p>\n<p>[\/et_pb_text][et_pb_menu menu_id=&#8221;28&#8243; submenu_direction=&#8221;upwards&#8221; active_link_color=&#8221;#e0b047&#8243; admin_label=&#8221;ABOUT&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Montserrat|600|||||||&#8221; menu_text_color=&#8221;#E09900&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-0.5em||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.02em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Copyright @2021 &#8211; <a href=\"http:\/\/businessmodels.eu\" target=\"_blank\" rel=\"noopener\" title=\"businessmodels.eu\">businessmodels.eu<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modulul 8ACTIVIT\u0102\u021aI CHEIE\u00ceNV\u0102\u021aAREScopul acestui modul este de a permite o mai bun\u0103 \u00een\u021belegere a segmentului Activit\u0103\u021bi cheie \u00een diagrama modelului de business \u0219i de a lucra cu acesta \u00eentr-un plan de afaceri.\u00cenv\u0103\u021barePredareExerci\u021bii \u0219i ChestionareActivit\u0103\u021bi cheieDescarc\u0103 Introducere Fiecare manager ar trebui s\u0103 stabileasc\u0103 activit\u0103\u021bile cheie primare, deoarece acestea sunt fundamentale pentru a atinge obiectivele propuse. Activit\u0103\u021bile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"folder":[141],"_links":{"self":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/15988"}],"collection":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/comments?post=15988"}],"version-history":[{"count":10,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/15988\/revisions"}],"predecessor-version":[{"id":16234,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/15988\/revisions\/16234"}],"wp:attachment":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/media?parent=15988"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/folder?post=15988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}