PARTENERI CHEIE<\/strong><\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#e8e8e8″ text_font_size=”2.2em” text_line_height=”1.6em” header_font=”Montserrat||||||||” background_color=”RGBA(0,0,0,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.59)” background_color_gradient_end=”rgba(0,0,0,0.8)” custom_margin=”||||false|false” custom_padding=”1em|1em|1em|1em|true|true” animation_style=”zoom” animation_duration=”600ms” animation_intensity_zoom=”72%” border_radii=”on|15px|15px|15px|15px” locked=”off” global_colors_info=”{}”]<\/p>\n
\u00ceNV\u0102\u021aARE<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”1.2em” text_line_height=”1.4em” background_color=”RGBA(0,0,0,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.58)” background_color_gradient_end=”rgba(0,0,0,0.64)” custom_padding=”1em|2em|1em|2em|true|true” animation_style=”slide” animation_direction=”right” animation_duration=”750ms” animation_delay=”400ms” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n Scopul modulului Parteneri cheie este de a sprijini managerii \u0219i antreprenorii s\u0103 identifice parteneri strategici pentru func\u021bionarea corect\u0103 a afacerii \u0219i s\u0103 \u00eencurajeze crearea colabor\u0103rii cu ace\u0219tia.<\/span><\/p>\n 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text_orientation=”center” width=”69%” module_alignment=”center” custom_padding=”19px||||false|false” animation_style=”zoom” animation_direction=”left” animation_duration=”750ms” animation=”off” link_option_url=”#link1″ border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#969696″ border_radii_image=”on|14px|14px|14px|14px” box_shadow_style=”preset3″ box_shadow_style_image=”preset1″ image_max_width=”150px” locked=”off” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”107%|107%”]<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/teaching-300×198.jpg” image_icon_width=”150px” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” header_level=”h2″ header_font=”Montserrat|600|||||||” header_text_align=”center” header_font_size=”18px” body_font=”Montserrat||||||||” background_color=”#fcc01b” text_orientation=”center” width=”69%” module_alignment=”center” custom_padding=”19px||||false|false” animation_style=”zoom” animation_duration=”750ms” animation=”off” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDA4In19@” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#969696″ border_radii_image=”on|14px|14px|14px|14px” box_shadow_style=”preset3″ box_shadow_style_image=”preset1″ image_max_width=”150px” locked=”off” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”107%|107%”]<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-jessica-lewis-4022332-300×200.jpg” image_icon_width=”150px” module_class=”blurb-1″ _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” header_level=”h2″ header_font=”Montserrat|600|||||||” header_text_align=”center” header_font_size=”18px” body_font=”Montserrat||||||||” background_color=”#fcc01b” text_orientation=”center” width=”69%” module_alignment=”center” custom_padding=”19px||||false|false” animation_style=”zoom” animation_direction=”right” animation_duration=”750ms” animation=”off” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTk5In19@” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#969696″ border_radii_image=”on|14px|14px|14px|14px” box_shadow_style=”preset3″ box_shadow_style_image=”preset1″ image_max_width=”150px” locked=”off” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”107%|107%”]<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_padding=”1em||1em||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”700ms” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”download-button” _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”1em” text_orientation=”right” animation_style=”fade” animation_delay=”1500ms” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”28px|2em||2em|false|true” animation_style=”zoom” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#c4c4c4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”|0px||0px|false|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Orice companie are nevoie de o strategie legat\u0103 de partenerii de afaceri pentru a avea succes. Partenerii cheie sunt to\u021bi oameni \u0219i companii externe cu care lucreaz\u0103 o companie pentru a se asigura c\u0103 modelul de business are succes.<\/p>\n Scopul modulului Parteneri cheie este de a sprijini managerii \u0219i antreprenorii s\u0103 identifice parteneri strategici pentru func\u021bionarea corect\u0103 a afacerii \u0219i s\u0103 \u00eencurajeze crearea colabor\u0103rii cu ace\u0219tia.<\/p>\n La sf\u00e2r\u0219itul \u00eenv\u0103\u021b\u0103rii ve\u021bi fi capabili s\u0103:<\/p>\n Un parteneriat de afaceri implic\u0103 o alian\u021b\u0103 stipulat\u0103 de dou\u0103 p\u0103r\u021bi, \u00een general unite prin intermediul unui contract sau a unui acord. \u00cen unele cazuri, acordurile sunt rela\u021bii libere \u00een care p\u0103r\u021bile sunt destul de independente una de cealalt\u0103, \u00een timp ce alte acorduri sunt mai exclusive \u0219i dicteaz\u0103 un set de obliga\u021bii specifice pe care partenerii trebuie s\u0103 le respecte.<\/p>\n Factorul cheie pentru alegerea celui mai potrivit partener este comunicarea. Partenerii ar trebui s\u0103 se coordoneze \u0219i s\u0103 lucreze \u00een acela\u0219i mod.<\/p>\n Un partener ar trebui s\u0103 v\u0103 completeze abilit\u0103\u021bile \u0219i s\u0103 fie o persoan\u0103 de \u00eencredere. Este important modul \u00een care rela\u021biona\u021bi \u0219i v\u0103 \u00een\u021belege\u021bi cu partenerul.<\/p>\n Exist\u0103 c\u00e2teva elemente principale de luat \u00een considerare atunci c\u00e2nd stabili\u021bi parteneriate:<\/p>\n Exist\u0103 multe motive pentru stabilirea unor parteneriate cheie. Companiile pot s\u0103:<\/p>\n Este important s\u0103 lua\u021bi \u00een considerare faptul c\u0103 organiza\u021bia dvs. ar putea avea mai mul\u021bi parteneri, cu toate acestea, nu toate rela\u021biile de parteneriat sunt esen\u021biale pentru activitatea dvs.<\/p>\n Re\u021bine\u021bi c\u0103 parteneriatele se schimb\u0103 pe \u00eentreg ciclul de via\u021b\u0103 al companiilor. Unele tipuri de parteneriate pot fi necesare \u00een primul an de activitate al unui start-up, dar se pot schimba \u00een urm\u0103torii trei ani.<\/p>\n Atunci c\u00e2nd stabili\u021bi\/evalua\u021bi un parteneriat pot fi utile urm\u0103toarele \u00eentreb\u0103ri:<\/p>\n Partenerii \u0219i parteneriatele pot fi clasificate \u00een patru grupuri:<\/p>\n Pentru o mai bun\u0103 \u00een\u021belegere a acestui subiect, urm\u0103ri\u021bi videoclipul: \u201eAvantajele alian\u021belor strategice \u0219i al \u00eentreprinderilor comune [2 lucruri critice pentru succes]\u201d<\/p>\n Avantaje<\/b><\/p>\n Dezavantaje<\/b><\/p>\n O societate mixt\u0103 este un acord \u00eentre companii care adopt\u0103 o form\u0103 de munc\u0103 colaborativ\u0103 pentru a atinge o \u021bint\u0103 sau un obiectiv strategic comun. Companiile r\u0103m\u00e2n separate \u00een termeni legali. De obicei, este adoptat \u00een scopuri comerciale, cum ar fi lansarea unui nou produs sau pentru a intra pe o pia\u021b\u0103 nou\u0103.<\/p>\nParteneri cheie<\/h2>\n
![\"\"](\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/04\/pdf-icon2-1.png\")
<\/a><\/div>\nIntroducere<\/h2>\n
Scop<\/h3>\n
Rezultatele \u00eenv\u0103\u021b\u0103rii<\/h3>\n
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Cuvinte cheie<\/h3>\n
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Aspecte teoretice<\/h2>\n
![](\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/RO\/bmc-1.png\")
<\/p>\n<\/ul>\n
CREAREA DE PARTENERIATE STRATEGICE<\/h3>\n
Rolul comunic\u0103rii<\/h4>\n
Elemente cheie \u00eentr-un parteneriat<\/h4>\n
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Beneficii ale parteneriatului<\/h4>\n
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\u00centreb\u0103ri cheie pentru un parteneriat efectiv<\/h4>\n
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TIPURI DE PARTENERIAT STRATEGIC<\/h3>\n
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Exemplu: alian\u021b\u0103 strategic\u0103<\/h4>\n
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\n Acordul dintre Starbucks \u0219i Barnes&Noble este un exemplu de alian\u021b\u0103 strategic\u0103: Starbucks prepar\u0103 cafeaua, Barnes&Noble furnizeaz\u0103 c\u0103r\u021bile. Cele dou\u0103 companii \u00eempart costurile spa\u021biului \u00een beneficiul ambelor.<\/p>\n ![\"\"](\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m9-1.jpg\")
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nAlian\u021be strategice<\/h4>\n
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PARTENERIATE STRATEGICE<\/h3>\n
Exemplu: Cooperarea<\/h4>\n
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\n Un exemplu de cooperare este cazul Samsung care furnizeaz\u0103 componente pentru producerea iPhone-ului Apple. Ambele firme sunt, totu\u0219i, cele mai bine v\u00e2ndute pe pia\u021ba smartphone-urilor. Scopul principal al cooper\u0103rii este cre\u0219terea diversit\u0103\u021bii tehnologice \u0219i dezvoltarea de noi produse.<\/td>\n ![\"\"](\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m9-2.jpg\")
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nAvantajele cooper\u0103rii<\/h4>\n
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Dezavantajele cooper\u0103rii<\/h4>\n
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Exemplu: Asocia\u021bia mixt\u0103 (Joint Venture)<\/h4>\n
![\"\"](\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m9-3.jpg\")
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