{"id":742,"date":"2021-03-20T14:08:49","date_gmt":"2021-03-20T12:08:49","guid":{"rendered":"http:\/\/probm2.cti.ugal.ro\/site\/?page_id=742"},"modified":"2021-04-22T19:49:06","modified_gmt":"2021-04-22T17:49:06","slug":"bm-canvas","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/en\/bm-canvas\/","title":{"rendered":"BM Canvas"},"content":{"rendered":"

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BUSINESS MODEL CANVAS<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.9.2″ _module_preset=”default” animation_style=”zoom” animation_duration=”500ms” animation_delay=”1300ms” locked=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_button button_url=”https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-EN\/BMcanvas.pdf” url_new_window=”on” button_text=”Download” button_alignment=”center” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0)” background_color_gradient_end=”rgba(0,0,0,0)” background_color_gradient_direction=”115deg” custom_padding=”0px||0px||true|false”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”39px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_line_height=”1em” custom_margin=”0px||0px||false|false” custom_padding=”34px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”700ms” animation_delay=”1000ms”]<\/p>\n

The Business Model Canvas<\/h2>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.9.2″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” animation_style=”zoom”][et_pb_fullwidth_code module_class=”bmc-table” _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”0px|4px|0px|4px|true|true”]

<\/div>
Key Partners<\/div>
  • Who are our Key Partners?<\/li>
  • Who are our suppliers?<\/li>
  • Which Key Resources are we acquiring from partners?<\/li>
  • Which Key Activities do partners perform?<\/li><\/ul>MOTIVATIONS FOR PARTNERSHIPS<\/b>
    • Optimization and economy<\/li>
    • Reduction of risk and uncertainty<\/li>
    • Acquisition of particular resources and activities<\/li><\/ul><\/div><\/div><\/td>
<\/div>
Key Activities<\/div>
  • What Key Activities do our Value Propositions require?<\/li>
  • Our Distribution Channels?<\/li>
  • Customer Relationships?<\/li>
  • Revenue Streams?<\/li><\/ul>CATEGORIES<\/b>
    • Production<\/li>
    • Problem solving<\/li>
    • Platform\/Network<\/li><\/ul><\/div><\/div><\/td>
<\/div>
Value proposition<\/div>
  • What value do we deliver to the customer?<\/li>
  • Which one of our customer’s problems are we helping to solve?<\/li>
  • What bundles of products and services are we offering to each Customer Segment?<\/li>
  • Which customer needs are we satisfying?<\/li><\/ul>CHARACTERISTICS<\/b>
    • Newness<\/li>
    • Performance<\/li>
    • Customization<\/li>
    • “Getting the Job Done”<\/li>
    • Design<\/li>
    • Brand\/Status<\/li>
    • Price<\/li>
    • Cost reduction<\/li>
    • Risk reduction<\/li>
    • Accessibility<\/li>
    • Convenience\/Usability<\/li><\/ul><\/div><\/div><\/td>
<\/div>
Customer relationships<\/div>
  • What type pf relationship does each of our  Customer Segments expect us to establish and  maintain with them?<\/li>
  • Which ones have we established?<\/li>
  • How are they integrated with the rest of our business model?<\/li>
  • How costly are they?<\/li><\/ul>EXAMPLES<\/b>
    • Personal assistance<\/li>
    • Dedicated personal assistance<\/li>
    • Self-service<\/li>
    • Automated services<\/li>
    • Communities<\/li>
    • Co-creation<\/li><\/ul><\/div><\/div><\/td>
<\/div>
Customer segments<\/div>
  • For whom are we creating value?<\/li>
  • Who are our most important customers?<\/li><\/ul>
    • Mass Market<\/li>
    • Niche Market<\/li>
    • Segmented<\/li>
    • Diversified<\/li>
    • Multi-sided platform<\/li><\/ul><\/div><\/div><\/td><\/tr>
<\/div>
Key Resources<\/div>
  • What Key Resources do our Value Propositions require?<\/li>
  • Our Distribution Channels? Customer Relationships? Revenue Streams?<\/li><\/ul>TYPES OF RESOURCES<\/b>
    • Physical<\/li>
    • Intellectual (brand patents, copyrights, data)<\/li>
    • Human<\/li>
    • Financial<\/li><\/ul><\/div><\/div><\/td>
<\/div>
Channels<\/div>
  • Through which Channels do our  Customer Segments want to be reached?<\/li>
  • How are we reaching them now?<\/li>
  • How are our Channels integrated?<\/li>
  • Which ones work best?<\/li>
  • Which ones are most cost-efficient?<\/li>
  • How are we integrating them with customer routines?<\/li><\/ul>CHANNEL PHASES<\/b>
    1. Awareness – How do we raise awareness about our company's products and services?<\/li>
    2. Evaluation – How do we help customers evaluate our organization’s Value Proposition?<\/li>
    3. Purchase – How do we allow customers to purchase specific products and services?<\/li>
    4. Delivery – How do we deliver Value Proposition to customers?<\/li>
    5. After sales – How do we provide post-purchase customer support?<\/li><\/ol><\/div><\/div><\/td><\/tr>
<\/div>
Cost Structure<\/div>
  • What are the most important costs inherent in our business model?<\/li>
  • Which Key Resources are most expensive?<\/li>
  • Which Key Activities are most expensive?<\/li><\/ul>IS YOUR BUSINESS MORE<\/b>
    • Cost Driven (leanest cost structure, low price proposition, maximum automation, extensive outsourcing)<\/li>
    • Value Driven (focused on value creation, premium value proposition)<\/li><\/ul>SAMPLE CHARACTERISTICS<\/b>
      • Fixed costs (salaries, rents, utilities)<\/li>
      • Variable costs<\/li>
      • Economies of scale<\/li>
      • Economies of scope<\/li><\/ul><\/div><\/div><\/td>
<\/div>
Revenue Streams<\/div>
  • For what value are our customers willing to pay?<\/li>
  • For what do they currently pay?<\/li>
  • How are they currently paying?<\/li>
  • How would they prefer to pay?<\/li>
  • How much does each Revenue Stream contribute to overall revenues?<\/li><\/ul>
    TYPES<\/b>
    • Asset sale<\/li>
    • Usage fee<\/li>
    • Subscription fees<\/li>
    • Licensing<\/li>
    • Brokerage fees<\/li>
    • Advertising<\/li>
    • Lending\/Renting\/Leasing<\/li><\/ul><\/div>
      FIXED PRICING<\/b> 
      • List price<\/li>
      • Product feature dependent<\/li>
      • Customer segment dependent<\/li>
      • Volume dependent<\/li><\/ul><\/div>
        DYNAMIC PRICING<\/b>
        • Negotiation (bargaining)<\/li>
        • Yield management<\/li>
        • Real-time market<\/li><\/ul><\/div><\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default” background_color=”#848484″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.51)” background_color_gradient_end=”rgba(0,0,0,0.83)” custom_padding=”||0px|||” locked=”off”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”6px||0px|||” animation_style=”fade” animation_duration=”600ms” locked=”off”][et_pb_column type=”3_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_image src=”https:\/\/probm2.cti.ugal.ro\/site1\/wp-content\/uploads\/2021\/03\/erasmus.png” _builder_version=”4.9.2″ _module_preset=”default” max_width=”20em”][\/et_pb_image][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#e09900″ text_font_size=”1.2em” text_line_height=”1.6em” custom_margin=”-15px|||||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

          ERASMUS+ KA2 Strategic Partnerships for adult education Poland<\/strong>
          This project has received funding from the European Commission within Erasmus+ programme \u201cUnderstanding and Developing Business Models in the Globalisation Era\u201d (No.2019-1-PL01-KA204-064951)
          The European Commission does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.<\/span><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#E09900″ text_font_size=”1.1em” min_height=”7px” custom_padding=”1em||0px|1px|false|false”]<\/p>\n

          PROJECT AND CREDITS<\/p>\n

          [\/et_pb_text][et_pb_menu menu_id=”28″ submenu_direction=”upwards” active_link_color=”#e0b047″ admin_label=”ABOUT” _builder_version=”4.9.2″ _module_preset=”default” menu_font=”Montserrat|600|||||||” menu_text_color=”#E09900″ background_color=”RGBA(0,0,0,0)” text_orientation=”right” module_alignment=”left” custom_margin=”-0.5em||||false|false”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#E09900″ text_font_size=”1.02em”]<\/p>\n

          Copyright @2021 – businessmodels.eu<\/a><\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          BUSINESS MODEL CANVASThe Business Model Canvas  

          <\/div>
          Key Partners<\/div>
          • Who are our Key Partners?<\/li>
          • Who are our suppliers?<\/li>
          • Which Key Resources are we acquiring from partners?<\/li>
          • Which Key Activities do partners perform?<\/li><\/ul>MOTIVATIONS FOR PARTNERSHIPS<\/b>
            • Optimization and economy<\/li>
            • Reduction of risk and uncertainty<\/li>
            • Acquisition of particular resources and activities<\/li><\/ul><\/div><\/div><\/td>
          <\/div>
          Key Activities<\/div>
          • What Key Activities do our Value Propositions require?<\/li>
          • Our Distribution Channels?<\/li>
          • Customer Relationships?<\/li>
          • Revenue Streams?<\/li><\/ul>CATEGORIES<\/b>
            • Production<\/li>
            • Problem solving<\/li>
            • Platform\/Network<\/li><\/ul><\/div><\/div><\/td>
          <\/div>
          Value proposition<\/div>
          • What value do we deliver to the customer?<\/li>
          • Which one of our customer’s problems are we helping to solve?<\/li>
          • What bundles of products and services are we offering to each Customer Segment?<\/li>
          • Which customer needs are we satisfying?<\/li><\/ul>CHARACTERISTICS<\/b>
            • Newness<\/li>
            • Performance<\/li>
            • Customization<\/li>
            • “Getting the Job Done”<\/li>
            • Design<\/li>
            • Brand\/Status<\/li>
            • Price<\/li>
            • Cost reduction<\/li>
            • Risk reduction<\/li>
            • Accessibility<\/li>
            • Convenience\/Usability<\/li><\/ul><\/div><\/div><\/td>
          <\/div>
          Customer relationships<\/div>
          • What type pf relationship does each of our  Customer Segments expect us to establish and  maintain with them?<\/li>
          • Which ones have we established?<\/li>
          • How are they integrated with the rest of our business model?<\/li>
          • How costly are they?<\/li><\/ul>EXAMPLES<\/b>
            • Personal assistance<\/li>
            • Dedicated personal assistance<\/li>
            • Self-service<\/li>
            • Automated services<\/li>
            • Communities<\/li>
            • Co-creation<\/li><\/ul><\/div><\/div><\/td>
          <\/div>
          Customer segments<\/div>
          • For whom are we creating value?<\/li>
          • Who are our most important customers?<\/li><\/ul>
            • Mass Market<\/li>
            • Niche Market<\/li>
            • Segmented<\/li>
            • Diversified<\/li>
            • Multi-sided platform<\/li><\/ul><\/div><\/div><\/td><\/tr>
          <\/div>
          Key Resources<\/div>
          • What Key Resources do our Value Propositions require?<\/li>
          • Our Distribution Channels? Customer Relationships? Revenue Streams?<\/li><\/ul>TYPES OF RESOURCES<\/b>
            • Physical<\/li>
            • Intellectual (brand patents, copyrights, data)<\/li>
            • Human<\/li>
            • Financial<\/li><\/ul><\/div><\/div><\/td>
          <\/div>
          Channels<\/div>
          • Through which Channels do our  Customer Segments want to be reached?<\/li>
          • How are we reaching them now?<\/li>
          • How are our Channels integrated?<\/li>
          • Which ones work best?<\/li>
          • Which ones are most cost-efficient?<\/li>
          • How are we integrating them with customer routines?<\/li><\/ul>CHANNEL PHASES<\/b>
            1. Awareness – How do we raise awareness about our company's products and services?<\/li>
            2. Evaluation – How do we help customers evaluate our organization’s Value Proposition?<\/li>
            3. Purchase – How do we allow customers to purchase specific products and services?<\/li>
            4. Delivery – How do we deliver Value Proposition to customers?<\/li>
            5. After sales – How do we provide post-purchase customer support?<\/li><\/ol><\/div><\/div><\/td><\/tr>
          <\/div>
          Cost Structure<\/div>
          • What are the most important costs inherent in our business model?<\/li>
          • Which Key Resources are most expensive?<\/li>
          • Which Key Activities are most expensive?<\/li><\/ul>IS YOUR BUSINESS MORE<\/b>
            • Cost Driven (leanest cost structure, low price proposition, maximum automation, extensive outsourcing)<\/li>
            • Value Driven (focused on value creation, premium value proposition)<\/li><\/ul>SAMPLE CHARACTERISTICS<\/b>
              • Fixed costs (salaries, rents, utilities)<\/li>
              • Variable costs<\/li>
              • Economies of scale<\/li>
              • Economies of scope<\/li><\/ul><\/div><\/div><\/td>
          <\/div>
          Revenue Streams<\/div>
          • For what value are our customers willing to pay?<\/li>
          • For what do they currently pay?<\/li>
          • How are they currently paying?<\/li>
          • How would they prefer to pay?<\/li>
          • How much does each Revenue Stream contribute to overall revenues?<\/li><\/ul>
            TYPES<\/b>
            • Asset sale<\/li>
            • Usage fee<\/li>
            • Subscription fees<\/li>
            • Licensing<\/li>
            • Brokerage fees<\/li>
            • Advertising<\/li>
            • Lending\/Renting\/Leasing<\/li><\/ul><\/div>
              FIXED PRICING<\/b> 
              • List price<\/li>
              • Product feature dependent<\/li>
              • Customer segment dependent<\/li>
              • Volume dependent<\/li><\/ul><\/div>
                DYNAMIC PRICING<\/b>
                • Negotiation (bargaining)<\/li>
                • Yield management<\/li>
                • Real-time market<\/li><\/ul><\/div><\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\nERASMUS+ KA2 Strategic Partnerships for adult education PolandThis project has received funding from the European Commission within Erasmus+ programme \u201cUnderstanding and Developing Business Models in the Globalisation Era\u201d (No.2019-1-PL01-KA204-064951)The European Commission does not constitute an endorsement of the contents which reflects the views only of the authors, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"folder":[126],"_links":{"self":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/742"}],"collection":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":25,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/742\/revisions"}],"predecessor-version":[{"id":6818,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/742\/revisions\/6818"}],"wp:attachment":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/folder?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}