{"id":7746,"date":"2021-11-04T16:48:29","date_gmt":"2021-11-04T14:48:29","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=7746"},"modified":"2022-02-01T13:35:42","modified_gmt":"2022-02-01T11:35:42","slug":"module-3-learn","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/en\/module-3-learn\/","title":{"rendered":"3. Value proposition &#8211; learn"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffe187&#8243; background_image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/03\/valueproposition.jpg&#8221; min_height=&#8221;25em&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;750ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 85%;\">Module 3<\/span><br \/><strong>VALUE PROPOSITION<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.59)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.8)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong style=\"font-size:0.9em;\">LEARN<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.4em&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_padding=&#8221;1em|2em|1em|2em|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation_delay=&#8221;400ms&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">The purpose of this module is to help you understand what the Customer Segments are and how you can work with this in your business plan.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;1em|0px|1em|0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-startup-stock-photos-7374-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; _builder_version=&#8221;4.13.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;#link1&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Learn<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/teaching-300&#215;198.jpg&#8221; image_icon_width=&#8221;150px&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4ODgifX0=@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Teach<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-jessica-lewis-4022332-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5MDIifX0=@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Exercises &amp; Quizzes<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_padding=&#8221;1em||1em||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;700ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify;\" id=\"link1\">Value proposition<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;download-button&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1em&#8221; text_orientation=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;1500ms&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"display: inline-block; vertical-align: top; line-height: 2.2em;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-EN\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\">Download<\/a><\/div>\n<div style=\"display: inline-block;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-EN\/M-3-learn.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/04\/pdf-icon2-1.png\" width=\"32\" height=\"33\" alt=\"\" class=\"wp-image-1537 alignnone size-full\" \/><\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;27px|2em||2em|false|true&#8221; animation_style=&#8221;zoom&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#c4c4c4&#8243; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\">Introduction<\/h2>\n<p>The <b>Value proposition <\/b>is crucial for entrepreneurs as it describes the <b>benefits<\/b> customers can expect from products and services. One or more value propositions may apply to a product or service. The value proposition provides value through various elements, e.g., design, price, functionality, etc.<\/p>\n<h3>Purpose<\/h3>\n<p>The purpose of the Value Proposition Module is to support entrepreneurs and\u00a0 companies to identify value proposition, which are significant for their potential clients.<\/p>\n<h3>Learning Outcomes<\/h3>\n<p>After the completion of this module the learner will be able to:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>define the concept of value proposition;<\/li>\n<li>indicate the elements of value proposition;<\/li>\n<li>identify types of values proposition;<\/li>\n<li>place the value proposition in the business model;<\/li>\n<li>provide examples of some of the most popular value propositions on the market;<\/li>\n<li>select the most suitable value proposition to satisfy the clients.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Keywords<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>SMEs<\/li>\n<li>business model<\/li>\n<li>profit<\/li>\n<li>interest<\/li>\n<li>relevancy<\/li>\n<li>differentiation<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Theoretical background<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/EN\/bmc-4.png\" style=\"max-width: 993px; display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<p>A value proposition is a is a statement that answers the question: \u2018<b>why<\/b>\u2019 should someone do business with you?<\/p>\n<p>A value proposition <b>IS NOT <\/b>an incentive, a catchphrase or a positioning statement.<\/p>\n<p>In order to think about the value proposition, you must first consider the following aspects:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Identify all the benefits your product offers.<\/li>\n<li>Describe what makes these benefits valuable.<\/li>\n<li>Identify your customer&#8217;s main problems and needs.<\/li>\n<li>Connect this value to your buyer&#8217;s problems and needs.<\/li>\n<li>Differentiate yourself as the preferred provider of this value.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>The role of value proposition<\/h3>\n<p>Having an <b>easily communicated and recognisable value proposition <\/b>is increasingly important in today\u2019s world where people are bombarded with an overload of information from a variety of media sources and where there are numerous competitors for a company\u2019s business.<\/p>\n<p>Successful firms craft their unique value proposition prior to entering the marketplace and they design their business operations in accordance with their value proposition.<\/p>\n<h3>Key elements of value proposition<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Newness<\/li>\n<li>Performance<\/li>\n<li>Customization<\/li>\n<li>Design<\/li>\n<li>Brand\/ Status<\/li>\n<li>Price<\/li>\n<li>Cost Reduction<\/li>\n<li>Risk Reduction<\/li>\n<li>Accessibility<\/li>\n<li>Convenience\/ Usability<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Some explanations:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Performance<\/b> &#8211; better performance has been the hallmark of many product offerings over the years, with most industries managing to thrive for decades on improved performance versions of the same products.<\/li>\n<li><b>Customization<\/b> &#8211; today\u2019s consumers believe in self-expression and individualism. They expect the products they use to be an extension of their personality and a medium through which they can communicate their values and priorities to the world.<\/li>\n<li><b>Risk Reduction <\/b>&#8211; the less risk associated with purchasing a product or service, the more value a customer derives from it. A reduction of the risk associated with a purchase provides peace of mind to a consumer.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Benefits of value proposition<\/h3>\n<p>By offering a good value proposition, companies can:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Provide their customers with something unique, therefore creating differentiation and increasing competitive advantage.<\/li>\n<li>Increase the quality of their products or services.<\/li>\n<li>Gain market share.<\/li>\n<li>Improve operational efficiency.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Types of Value Proposition<\/h3>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; height: 190px;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 66%; border: none; vertical-align: top;\" colspan=\"2\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Functional\u00a0value \u2013 through the \u201ceyes\u201d<\/li>\n<li>Monetary\u00a0value \u2013 through the \u201cwallet\u201d<\/li>\n<li>Social\u00a0value \u2013 through acceptation by others<\/li>\n<li>Psychological\u00a0value \u2013 through the expressions, feelings<\/li>\n<li>Citizenship value &#8211; through a collective benefit<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33%; height: auto; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-1.png\" width=\"275\" height=\"183\" alt=\"\" class=\"wp-image-7767 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-4.png\" width=\"267\" height=\"200\" alt=\"\" class=\"wp-image-7773 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-2.png\" width=\"284\" height=\"161\" alt=\"\" class=\"wp-image-7769 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<td style=\"width: 33%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-3.png\" width=\"296\" height=\"197\" alt=\"\" class=\"wp-image-7771 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 65%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-5.jpg\" style=\"max-width: 683px; margin-top: auto; margin-bottom: auto; float: right; margin-right: 20px;\" \/><\/td>\n<td style=\"width: 35%; border: none; vertical-align: top;\">The value proposition should take into consideration the following aspects related to:<\/p>\n<ul>\n<li>the product (benefits, experiences, features)<\/li>\n<li>the customer (wants, needs, fears)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"height: 24px; width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"width: 33%; border: none; vertical-align: top; text-align: justify;\">In order to propose value proposition of high quality, it is necessary to respond to the following questions (see the Figure):<br \/>\n<span style=\"color: #a9a9a9; font-size: 0.85em;\">(ref.: <a href=\"https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx\" target=\"_blank\" rel=\"noopener\" style=\"color: #a9a9a9;\">https:\/\/www.isc.hbs.edu\/strategy\/creating-a-successful-strategy\/pages\/unique-value-proposition.aspx<\/a>)<\/span><\/td>\n<td style=\"width: 67%; border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-6.png\" style=\"max-width: 697px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Examples and Good practice<\/h2>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>Nike&#8217;s value proposition<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Accessibility<\/li>\n<li>Innovation<\/li>\n<li>Brand\/status<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-7.png\" style=\"max-width: 311px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-8.png\" style=\"max-width: 325px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-9.png\" style=\"max-width: 289px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"height: 418px; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: 0px;\">\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><b>Netflix&#8217;s value proposition<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Convenience,<\/li>\n<li>Range of selection<\/li>\n<li>Competitive pricing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: 0px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 234px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-10.png\" style=\"max-width: 373px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 234px;\">\n<td style=\"border: none; vertical-align: bottom; height: 326px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-11.png\" style=\"max-width: 282px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 184px; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-12.png\" style=\"max-width: 336px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<tr style=\"height: 92px;\">\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: 92px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top;\"><b>Uber \u2013 The Smartest Way to Get Around<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u201cOne tap and a car comes directly to you\u201d<\/li>\n<li>\u201cYour driver knows exactly where to go\u201d<\/li>\n<li>\u201cPayment is completely cashless\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-13.png\" style=\"max-width: 550px;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>It directly contrasts the typical experience of getting a taxi \u2013 no phone calls to disinterested dispatchers, no painful conversations trying to explain to a stressed-out cabbie about where you need to be, and no fumbling for change or worrying you\u2019ve got enough bills in your wallet. Just a fast, efficient way to get where you\u2019re going. This is reinforced by the aspirational messaging towards the top of the Uber homepage, which states that \u201cYour day belongs to you.\u201d<\/p>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"height: auto; width: 100%; border-collapse: collapse; border: none;\">\n<tbody>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><b>Amazon\u2019s value proposition<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u201cTo be Earth&#8217;s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-14.png\" style=\"max-width: 197px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: middle; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-15.png\" style=\"max-width: 337px;\" \/><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto; padding: 0;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-16.png\" style=\"max-width: 366px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<tr style=\"height: auto;\">\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border: none; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\" colspan=\"2\"><b>KFC\u2019s value proposition<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u201cTo provide a unique flavour or &#8216;secret recipe&#8217; fried chicken\u2026show more content\u2026\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\" rowspan=\"2\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-17.png\" style=\"max-width: 279px;\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-18.png\" style=\"max-width: 259px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m2-19.png\" style=\"max-width: 246px;\" \/><\/td>\n<td style=\"border: none; vertical-align: top; height: auto;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>References and External Links<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Value Proposition Canvas [accessed 21.09.2020]<br \/>\n<a href=\"https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.peterjthomson.com\/2013\/11\/value-proposition-canvas\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Value Proposition Canvas [accessed 21.09.2020]<br \/>\n<a href=\"https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas\" target=\"_blank\" rel=\"noopener\">https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How to Write a Value Proposition [accessed on 20.11.2020]<br \/>\n<a href=\"https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.com\/blog\/value-proposition-examples\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How to Build a Web Startup [accessed on 20.11.2020]<br \/>\n<a href=\"https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/\" target=\"_blank\" rel=\"noopener\">https:\/\/steveblank.com\/2011\/09\/22\/how-to-build-a-web-startup-lean-launchpad-edition\/<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyODM3In19@&#8221; button_text=&#8221;Module 4 &#8211; Channels&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.13.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x41;||divi||400&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;550ms&#8221; animation_intensity_slide=&#8221;31%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#848484&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.51)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.83)&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;600ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/probm2.cti.ugal.ro\/site1\/wp-content\/uploads\/2021\/03\/erasmus.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;20em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e09900&#8243; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-15px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>ERASMUS+ KA2 Strategic Partnerships for adult education Poland<\/strong><br \/><span style=\"font-size: 0.85em;\">This project has received funding from the European Commission within Erasmus+ programme \u201cUnderstanding and Developing Business Models in the Globalisation Era\u201d (No.2019-1-PL01-KA204-064951)<br \/>The European Commission does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.1em&#8221; min_height=&#8221;7px&#8221; custom_padding=&#8221;1em||0px|1px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">PROJECT AND CREDITS<\/p>\n<p>[\/et_pb_text][et_pb_menu menu_id=&#8221;28&#8243; submenu_direction=&#8221;upwards&#8221; active_link_color=&#8221;#e0b047&#8243; admin_label=&#8221;ABOUT&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Montserrat|600|||||||&#8221; menu_text_color=&#8221;#E09900&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-0.5em||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.02em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Copyright @2021 &#8211; <a href=\"http:\/\/businessmodels.eu\" target=\"_blank\" rel=\"noopener\" title=\"businessmodels.eu\">businessmodels.eu<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Module 3VALUE PROPOSITIONLEARNThe purpose of this module is to help you understand what the Customer Segments are and how you can work with this in your business plan.LearnTeachExercises &amp; QuizzesValue propositionDownload Introduction The Value proposition is crucial for entrepreneurs as it describes the benefits customers can expect from products and services. 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