{"id":8455,"date":"2021-11-08T18:41:24","date_gmt":"2021-11-08T16:41:24","guid":{"rendered":"https:\/\/probm2.cti.ugal.ro\/site\/?page_id=8455"},"modified":"2022-02-01T13:41:58","modified_gmt":"2022-02-01T11:41:58","slug":"module-8-learn","status":"publish","type":"page","link":"https:\/\/probm2.cti.ugal.ro\/site\/en\/module-8-learn\/","title":{"rendered":"8. Key activities &#8211; learn"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffe187&#8243; background_image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/03\/keyactivities.jpg&#8221; min_height=&#8221;25em&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;750ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|0em|1em|1em|true|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 85%;\">Module 8<\/span><br \/><strong>KEY ACTIVITIES<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e8e8e8&#8243; text_font_size=&#8221;2.2em&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.59)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.8)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1em|1em|1em|1em|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;600ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong style=\"font-size:0.9em;\">LEARN<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.4em&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.58)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.64)&#8221; custom_padding=&#8221;1em|2em|1em|2em|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation_delay=&#8221;400ms&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">The purpose of this module is to enable better understanding of the Key Activities segment in the business model canvas and to work with it in a business plan.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;1em|0px|1em|0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-startup-stock-photos-7374-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.13.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;#link1&#8243; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Learn<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/teaching-300&#215;198.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg1NDMifX0=@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Teach<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/pexels-jessica-lewis-4022332-300&#215;200.jpg&#8221; image_icon_width=&#8221;150px&#8221; module_class=&#8221;blurb-1&#8243; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Montserrat||||||||&#8221; background_color=&#8221;#fcc01b&#8221; text_orientation=&#8221;center&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;19px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;750ms&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg1NzkifX0=@&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#969696&#8243; border_radii_image=&#8221;on|14px|14px|14px|14px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_style_image=&#8221;preset1&#8243; image_max_width=&#8221;150px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;107%|107%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div style=\"height: 42px; display: flex; justify-content: center; align-items: center; padding: 0 4px 14px 4px; font-size: 1.3em; text-align: center; margin: 0 6px;\"><strong>Exercises &amp; Quizzes<\/strong><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_padding=&#8221;1em||1em||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;700ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify;\" id=\"link1\">Key activities<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;download-button&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1em&#8221; text_orientation=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;1500ms&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"display: inline-block; vertical-align: top; line-height: 2.2em;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-EN\/M-8-learn.pdf\" target=\"_blank\" rel=\"noopener\">Download<\/a><\/div>\n<div style=\"display: inline-block;\"><a href=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/PDFs-EN\/M-8-learn.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/04\/pdf-icon2-1.png\" width=\"32\" height=\"33\" alt=\"\" class=\"wp-image-1537 alignnone size-full\" \/><\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;27px|2em||2em|false|true&#8221; animation_style=&#8221;zoom&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#c4c4c4&#8243; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\">Introduction<\/h2>\n<p>Every manager should be engaged in the creation of a Business Model Canvas, especially in setting the primary key activities as they are fundamental to reach the expected goals. Business activities include taking decisions in terms of operations, administration,\u00a0 production, problem-solving, marketing and communication activities across customers.<\/p>\n<p>Key activities cannot be uniform, as they change according to the type of activity and operation performed. Consequently, once set they adhere to the company\u2019s needs and future objectives. Before setting key activities, managers should make an internal audit: valuing their own means of production, problem-solving activity, platforms, and networks and giving importance to the rapport they have with customers, with whom they are communicating the value proposition of their product.<\/p>\n<h3>Purpose<\/h3>\n<p>The purpose of this module is to enable better understanding of the Key Activities segment in the business model canvas and to work with it in a business plan.<\/p>\n<h3>Learning Outcomes<\/h3>\n<p>After the completion of this module the learner will be able to:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>define the concept of Key Activities within the business model canvas;<\/li>\n<li>list the main Key Activities within an enterprise;<\/li>\n<li>list the relevant Key Activities to required to reach the objectives and purposes of an enterprise;<\/li>\n<li>illustrate the importance of Key Activities in the definition of the value proposition;<\/li>\n<li>explain the relationship between Key Activities and the value proposition of an enterprise;<\/li>\n<li>focus only on certain Key Activities, in line with the value proposition.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Keywords<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>key activities<\/li>\n<li>differentiation<\/li>\n<li>customers<\/li>\n<li>value proposition<\/li>\n<li>expected goals<\/li>\n<li>competitors<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>The relevance of key activities<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Key Activities describe what an enterprise does, which key actions are carried out within the organization to fulfil and create long-term revenue streams.<\/li>\n<li>Assessing the Key Activities includes starting from an internal analysis. Managers should ask themselves: Which activities are necessary for a good value proposition?<\/li>\n<li>The Key Activities should be focused on unique value creation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Key Activities consist of the main actions performed by an enterprise for the primary purpose of making a profit.<\/p>\n<p>When defining an enterprise\u2019s key activities, the following questions may be useful:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What are the most important actions required to build a product \/ service?<\/li>\n<li>What is the most important element to distribute a product \/ service?<\/li>\n<li>What activities could support maintaining the customer relationship (service, experience, etc.)?<\/li>\n<li>What activities are fundamental to customer streams? (trust, credit limit, fast payment)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Theoretical background<\/h2>\n<p>In the business model canvas (BMC), the Key Activities a company performs can be expressed in the areas: operations, marketing, production, problem solving, networks, financial (or administration). In the next slide each area is explained in depth.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/12\/EN\/bmc-2.png\" style=\"max-width: 993px; display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<ul><\/ul>\n<h3>BMC template and key activities description<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>OPERATIONS<\/b>: the internal working process of the company.<\/li>\n<li><b>MARKETING<\/b>: promotions, campaigns, advertisements, channels to promote the value proposition.<\/li>\n<li><b>PRODUCTION<\/b>: linked to the main operations to produce the value proposition, e.g. designing, manufacturing.<\/li>\n<li><b>PROBLEM SOLVING<\/b>: study metrics, training for improvements.<\/li>\n<li><b>NETWORKS<\/b>: where the company might reinforce a closer contact with customers, e.g. use of ICT and social media.<\/li>\n<li><b>FINANCIAL<\/b>: merchant accounts, e-commerce stores<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Key activities and subcategories<\/h3>\n<p>These areas are very important as they ensure the growth of the company. It is therefore necessary to make sure they are running and are diffused across the organization.<\/p>\n<p>Depending on the activity of a company, certain activities prevail over others, e.g., financial companies will be more involved in problem-solving activities rather than production.<\/p>\n<p>Key activities can be therefore divided into <b>4 subcategories<\/b>:<\/p>\n<table border=\"1\" style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 35%; border: solid 1px #d0d0d0; background-color: #edc533;\">Core activities<\/td>\n<td style=\"width: 65%; border: solid 1px #d0d0d0; background-color: #edc533;\">Primarily related to the generation of the output.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 35%; border: solid 1px #d0d0d0; background-color: #fbf3d6;\">Support activities<\/td>\n<td style=\"width: 65%; border: solid 1px #d0d0d0; background-color: #fbf3d6;\">Are related to the output production (e.g., record-keeping).<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 35%; border: solid 1px #d0d0d0; background-color: #edc533;\">Coordination activities<\/td>\n<td style=\"width: 65%; border: solid 1px #d0d0d0; background-color: #edc533;\">Ensure the alignment in the degree of integration\u00a0 between core and support activities (e.g., account management)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 35%; border: solid 1px #d0d0d0; background-color: #fbf3d6;\">Strategic activities<\/td>\n<td style=\"width: 65%; border: solid 1px #d0d0d0; background-color: #fbf3d6;\">Assess the alignment and need for changes, are related to the outside environment (e.g., distribution channels, customer relationship etc.)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Key Activities for the Business Model Canvas<\/h3>\n<p>After having considered the previous categories, two major key activities should be given importance when working on the business model canvas:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Supply Chain Management &#8211; <\/b>this aspect comes into play with the identification of key partners and key resources. The supply chain management should become paramount in the organization, in order to ensure you are working\u00a0with your\u00a0key partners to produce the best value proposition.<\/li>\n<li><b>Software Development &#8211; <\/b>software processes have digitalized the systems of many companies. Computer software helps to manage all the pieces of a business that need to operate and run. Significant consideration should be given to whether the processes should be internal or external and which partnerships should be established.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Examples and Good practice<\/h2>\n<h3><\/h3>\n<h3>Example &#8211; caf\u00e9<\/h3>\n<table border=\"0\" style=\"border-collapse: collapse; width: 100%; border: none;\">\n<tbody>\n<tr>\n<td style=\"width: 60%; border: none; vertical-align: top;\" rowspan=\"2\">If you are starting a hole-in-the-wall caf\u00e9, you have to make sure you are developing the necessary key activities. These include:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>The creation of the menu;<\/li>\n<li>The promotion of your new caf\u00e9, the design of your advertisements and promotion products;<\/li>\n<li>Observation of client-satisfaction;<\/li>\n<li>The retention of regular clients, (in the case where you already have trusted customers);<\/li>\n<li>A measure of user satisfaction.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 40%; border: none; vertical-align: middle; text-align: center; padding: 0px;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-1.jpg\" width=\"355\" height=\"236\" alt=\"\" class=\"wp-image-8490 alignnone size-full\" srcset=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-1.jpg 355w, https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-1-300x199.jpg 300w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 40%; border: none; vertical-align: middle; text-align: center; padding: 0px;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-2.jpg\" width=\"292\" height=\"273\" alt=\"\" class=\"wp-image-8489 alignnone size-full\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Some important considerations<\/h3>\n<p>Analysing your means of production, problem-solving, and platforms or networks are important considerations to define your key activities.<\/p>\n<p>When defining the key activities, the ultimate goal is to help you discover what activities you need to address in order to differentiate your value proposition or service from that of the competition. This is important in order to adequately deliver your value proposition. When considering the key activities block, in terms of key processes and activities, take into account your key resources and partners in order to progress towards the next steps contained within the business model canvas, since they are all interwoven.<\/p>\n<p>For example, key activities are, on the Business Model Canvas, the bridge between the value proposition and the customer segments, so you ought to be customer-oriented when moving towards the customer relationships block.<\/p>\n<table border=\"0\" style=\"border-collapse: collapse; width: 100%; border: none;\">\n<tbody>\n<tr>\n<td style=\"width: 65%; border: none; vertical-align: top; padding: 0px;\">Key activities should be frequently revised. If you take the example of Netflix, the company started its activity with the distribution of DVDs. The company has since moved way ahead of this situation, switching its key activities towards the creation of new content.<\/td>\n<td style=\"width: 35%; border: none; vertical-align: top;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-3.jpg\" width=\"866\" height=\"650\" alt=\"\" class=\"wp-image-8498 alignnone size-full\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Questions for Reflection<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How can you identify your key activities? Focus on the suggested list.<\/li>\n<li>Define your strategic activities. Your company will engage in a series of processes and activities in order to work properly, however, not all of them are strategic.<\/li>\n<li>Think about the Business Model Canvas and focus on your key resources and your key partners. Identify the elements that link them to your business idea, since they will highlight what your key activities are.<\/li>\n<li>Keep it simple and do not over think. Start from your value proposition and think about your area of competence. What is your most prominent area among the following ones: operations, marketing, production, problem solving, networks, financial?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<table border=\"0\" style=\"border-collapse: collapse; width: 100%; border: none; height: 513px;\">\n<tbody>\n<tr style=\"height: 513px;\">\n<td style=\"width: 40%; border: none; vertical-align: top; text-align: center; padding: 0px; height: 513px;\"><b>Example &#8211; Amazon Key Activities<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>This is an example of the five key activities implemented by Amazon, the synergy among these factors contributes to the strong positioning of the behemoth on global markets.<\/li>\n<li>There are six key activities in the Business Model Canvas. However, production is not a pivotal key activity in the case of Amazon.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-5.jpg\" style=\"max-width: 150px;\" \/><\/td>\n<td style=\"width: 60%; border: none; vertical-align: top; padding: 0px; text-align: center;\"><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-4.jpg\" style=\"max-width: 552px; margin: auto;\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Example &#8211; key activities for e-commerce<\/h3>\n<p>In a retail e-commerce store, the company\u2019s key activities will be mainly focused on the maintenance of the website:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m7-6.jpg\" \/><\/p>\n<h3>Key activities in Research and Development<\/h3>\n<p>Key activities depend on the primary activity of the company.<\/p>\n<p>Research and development is a key activity which is often ignored, but it becomes of paramount importance for cosmetics companies or ICT companies, since it liaises with activities related to design, production and sales.<\/p>\n<p>For this reason, these companies should focus on the following key activities:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Production: <\/b>including the design, development and launch of new products or platforms\/services. This is the main key activity of these enterprises.<\/li>\n<li><b> Marketing: <\/b>sponsor and promote the renewal of the products\/services.<\/li>\n<li><b> Financial: <\/b>linked to e-commerce services and accounting.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Production and core activities in Research and Development<\/h3>\n<p>By linking production to research and development, the analysis of an enterprise\u2019s key activities may be further developed into the following core activities:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Product Research:\u00a0<\/b>Before the production of a new product, it must first go through the research and development department which will evaluate what customers expect from it, production costs, etc.<\/li>\n<li><b>New product: <\/b>It underpins the production of a completely new output.<\/li>\n<li><b>Product Updates:\u00a0<\/b>R&amp;D must consider upgrading of products, depending on evolving consumer needs or new value propositions of entrants into the market. Updates aim at solving glitches related to products.<\/li>\n<li><b>Quality Checks:\u00a0<\/b>Companies conduct quality checks or ask their quality assurance team to evaluate whether all products are up to the quality standards set by the company.<\/li>\n<li><b>Innovation: <\/b>The R&amp;D department is responsible for monitoring new trends and for the innovation of products in an attempt to ensure that their products stay abreast of current trends.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Example &#8211; LinkedIn Key Activities<\/h3>\n<p>LinkedIn is the best-known professional network for job searches and related activities. Over the years it has created a value proposition targeted towards consumers, with a high focus on sharing \/ providing working capabilities and opportunities for both employers and workers.<\/p>\n<p>According to the six key activities, LinkedIn prioritizes <b>networks<\/b>, since it is a social network, and the platform development represents its main goal, which is to build a professional community.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Manage professional profiles and CVs and build a robust professional network;<\/li>\n<li>Connect source and target groups through its job offer function to reach the right talent;<\/li>\n<li>Communication with the right audience;<\/li>\n<li>API and Widgets (systems providing functionalities like texting, live chatting);<\/li>\n<li>Continuous innovation for the platform development<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>References and External Links<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Wealth Builders, Developing Key Activities: Business Model Canvas<br \/>\n<a href=\"https:\/\/wealthbuilders.org\/blog\/2015\/03\/30\/developing-key-activities-business-model-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/wealthbuilders.org\/blog\/2015\/03\/30\/developing-key-activities-business-model-canvas\/<\/a><br \/>\n[consulted 13\/07\/2020]<\/li>\n<li>Cleverism, Key Activities Block in Business Model Canvas<br \/>\n<a href=\"https:\/\/www.cleverism.com\/key-activities-block-business-model-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cleverism.com\/key-activities-block-business-model-canvas\/<\/a><br \/>\n[consulted 13\/07\/2020]<\/li>\n<li>Business 2 Community, Key Activities and Your Business Model<br \/>\n<a href=\"https:\/\/www.business2community.com\/strategy\/key-activities-and-your-business-model-02232678\" target=\"_blank\" rel=\"noopener\">https:\/\/www.business2community.com\/strategy\/key-activities-and-your-business-model-02232678<\/a><br \/>\n[consulted 14\/07\/2020]<\/li>\n<li>Denis Oakley, What is the Amazon Business Model?<br \/>\n<a href=\"https:\/\/www.denis-oakley.com\/amazon-business-model-canvas\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.denis-oakley.com\/amazon-business-model-canvas\/<\/a><br \/>\n[consulted 14\/07\/2020]<\/li>\n<li>Heflo, Understand the Key Activities in the Canvas Model<br \/>\n<a href=\"https:\/\/www.heflo.com\/blog\/business-management\/key-activities-business-model\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.heflo.com\/blog\/business-management\/key-activities-business-model\/<\/a><br \/>\n[consulted 16\/07\/2020]<\/li>\n<li>Osterwalder, A., Pigneur, Y., In Clark, T., &amp; Smith, A. (2010).\u00a0Business model generation: A handbook for visionaries, game changers, and challengers.<\/li>\n<li>Strategyzer Support, How do I use the Customer Segments building block of the Business Model Canvas?<br \/>\n<a href=\"https:\/\/strategyzer.uservoice.com\/knowledgebase\/articles\/1194379-how-do-i-use-the-customer-segments-building-block\" target=\"_blank\" rel=\"noopener\">https:\/\/strategyzer.uservoice.com\/knowledgebase\/articles\/1194379-how-do-i-use-the-customer-segments-building-block<\/a><\/li>\n<li>Shopify, Business Encyclopedia<br \/>\n<a href=\"https:\/\/www.shopify.com\/encyclopedia\/customer-segmentation\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shopify.com\/encyclopedia\/customer-segmentation<\/a><\/li>\n<li>CrashCourse, Value Proposition and Customer Segments: Crash Course Business &#8211; Entrepreneurship #3<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=m2IPvT920XM\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=m2IPvT920XM<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg2MDUifX0=@&#8221; button_text=&#8221;Module 9 &#8211; Key partners&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.13.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x41;||divi||400&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;550ms&#8221; animation_intensity_slide=&#8221;31%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#848484&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.51)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.83)&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;600ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/probm2.cti.ugal.ro\/site1\/wp-content\/uploads\/2021\/03\/erasmus.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;20em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#e09900&#8243; text_font_size=&#8221;1.2em&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;-15px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>ERASMUS+ KA2 Strategic Partnerships for adult education Poland<\/strong><br \/><span style=\"font-size: 0.85em;\">This project has received funding from the European Commission within Erasmus+ programme \u201cUnderstanding and Developing Business Models in the Globalisation Era\u201d (No.2019-1-PL01-KA204-064951)<br \/>The European Commission does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;1.02em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Copyright @2021 &#8211; <a href=\"http:\/\/businessmodels.eu\" target=\"_blank\" rel=\"noopener\" title=\"businessmodels.eu\">businessmodels.eu<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Module 8KEY ACTIVITIESLEARNThe purpose of this module is to enable better understanding of the Key Activities segment in the business model canvas and to work with it in a business plan.LearnTeachExercises &amp; QuizzesKey activitiesDownload Introduction Every manager should be engaged in the creation of a Business Model Canvas, especially in setting the primary key activities [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"folder":[129],"_links":{"self":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/8455"}],"collection":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/comments?post=8455"}],"version-history":[{"count":76,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/8455\/revisions"}],"predecessor-version":[{"id":16260,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/8455\/revisions\/16260"}],"wp:attachment":[{"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/media?parent=8455"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/probm2.cti.ugal.ro\/site\/wp-json\/wp\/v2\/folder?post=8455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}