KEY PARTNERS<\/strong><\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#e8e8e8″ text_font_size=”2.2em” text_line_height=”1.6em” header_font=”Montserrat||||||||” background_color=”RGBA(0,0,0,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.59)” background_color_gradient_end=”rgba(0,0,0,0.8)” custom_margin=”||||false|false” custom_padding=”1em|1em|1em|1em|true|true” animation_style=”zoom” animation_duration=”600ms” animation_intensity_zoom=”72%” border_radii=”on|15px|15px|15px|15px” locked=”off” global_colors_info=”{}”]LEARN<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”1.2em” text_line_height=”1.4em” background_color=”RGBA(0,0,0,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.58)” background_color_gradient_end=”rgba(0,0,0,0.64)” custom_padding=”1em|2em|1em|2em|true|true” animation_style=”slide” animation_direction=”right” animation_duration=”750ms” animation_delay=”400ms” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n The purpose of the Key Partners module is to support managers and entrepreneurs to identify strategic partners for the correct functioning of the business and to foster the creation of joint collaboration.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”1em|0px|1em|0px|false|true” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.9.2″ _module_preset=”default” module_alignment=”center” 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locked=”off” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover=”107%|107%” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop”]<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/07\/teaching-300×198.jpg” image_icon_width=”150px” module_class=”blurb-1″ _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” header_level=”h2″ header_font=”Montserrat|600|||||||” header_text_align=”center” header_font_size=”18px” body_font=”Montserrat||||||||” background_color=”#fcc01b” text_orientation=”center” width=”69%” module_alignment=”center” custom_padding=”19px||||false|false” animation_style=”zoom” animation_duration=”750ms” animation=”off” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg2NTkifX0=@” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#969696″ border_radii_image=”on|14px|14px|14px|14px” box_shadow_style=”preset3″ box_shadow_style_image=”preset1″ image_max_width=”150px” locked=”off” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover=”107%|107%” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop”]<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb 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transform_styles__hover_enabled=”on|hover” transform_scale__hover=”107%|107%” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop”]<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_padding=”1em||1em||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”700ms” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”download-button” _builder_version=”4.9.2″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”1em” text_orientation=”right” animation_style=”fade” animation_delay=”1500ms” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”28px|2em||2em|false|true” animation_style=”zoom” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_color_all=”#c4c4c4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”|0px||0px|false|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Any company needs a partner strategy to be successful in business. Key Partners are all external people and companies which an enterprise works with to ensure that the business model succeeds.<\/p>\n The purpose of the Key Partners module is to support managers and entrepreneurs to identify strategic partners for the correct functioning of the business and to foster the creation of joint collaboration.<\/p>\n After the completion of this module the learner will be able to:<\/p>\n A business partnership entails an alliance stipulated by two parties, generally joined together by means of a contract or an agreement. In some cases agreements are loose relationships where parties are quite independent of each other, while other agreements are more exclusive, and dictate a set of specific obligations which partners are subject to adhere to.<\/p>\n The key factor for choosing the most suitable partner is communication. Partners should coordinate themselves and work in the same way.<\/p>\n A partner should complement your skills and be a trustful person, underestimating how you relate to and get along with your partner is a terrible mistake.<\/p>\n There are some main elements to consider when setting up partnerships:<\/p>\n There are many reasons for setting key partnerships. Companies can:<\/p>\n It is important to consider that your organization could partner with a set of partners, however, not all partner relationships are pivotal for your activity.<\/p>\n Bear in mind that partnerships change across the whole lifecycle of companies. Some types of partnerships may be necessary during the first year of activity of a start-up, but they may change within the first three years.<\/p>\n When setting up \/ assessing a partnership in a company\/ enterprise, the following questions may be helpful:<\/p>\n Partners and partnerships can be classified into four groups:<\/p>\n For a better understanding of this topic, watch the video: \u2018Advantages Of Strategic Alliances And Joint Ventures [2 Critical Things For Success]\u2019<\/p>\n Advantages<\/b><\/p>\n Disadvantages<\/b><\/p>\n A joint venture is an agreement between businesses which adopt a form of collaborative work to reach a shared strategic target or goal. The companies remain separate in legal terms. It is usually adopted for commercial purposes, such as the launch of a new product or to enter into a new market.<\/p>\nKey partners<\/h2>\n
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<\/a><\/div>\nIntroduction<\/h2>\n
Purpose<\/h3>\n
Learning Outcomes<\/h3>\n
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Keywords<\/h3>\n
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Theoretical background<\/h2>\n
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BUILDING STRATEGIC PARTNERSHIPS<\/h3>\n
The role of communication<\/h4>\n
Key elements in partnership<\/h4>\n
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Benefits of partnership<\/h4>\n
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Key questions for an effective partnership<\/h4>\n
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DIFFERENT TYPES OF STRATEGIC PARTNERSHIPS<\/h3>\n
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Examples of Partnerships: Strategic Alliances<\/h4>\n
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\n The agreement between Starbucks and Barnes & Noble is one example of a strategic alliance: Starbucks brew the coffee, Barnes & Noble supply the books. The two companies share the costs of space to the benefit of both of them.<\/p>\n ![\"\"](\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m9-1.jpg\")
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nStrategic Alliances<\/h4>\n
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STRATEGIC PARTNERSHIPS<\/h3>\n
Examples of Partnerships: Co-opetition<\/h4>\n
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\n An example of co-opetition is the case of Samsung which supplies components to produce the Apple iPhone. Both firms are, however, top sellers in the smartphone market. The primary scope of the co-opetition is to increase technology diversity and new product development.<\/td>\n ![\"\"](\"https:\/\/probm2.cti.ugal.ro\/site\/wp-content\/uploads\/2021\/11\/m9-2.jpg\")
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nAdvantages of co-opetition<\/h4>\n
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Disadvantages of co-opetition<\/h4>\n
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Examples of Partnerships: Joint Venture<\/h4>\n
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