Understanding & Developing
Business Models
in the Globalisation Era
If you are an entrepreneur, an entrepreneur-to-be, an adult educator or simply someone who is interested in the topic of business models, the ProBM 2 project is for you.
Why ProBM 2 ?
More and more enterprises are established every year, but less than 40% of them survive the first 5 years. The main problem is that many entrepreneurs-to-be do not value the power of business models and they appear not to pay enough attention to this stage of company creation where enterprise strategy is designed.
GOALS
To increase the awareness of entrepreneurs and entrepreneurs-to-be that business models are extremely important at the stage of creating an enterprise strategy, particularly when linked to a more holistic worldview that incorporates socio-political issues, citizenship and globalisation.

Module 1
Introduction

Module 2
Customer segments

Module 3
Value proposition

Module 4
Channels

Module 5
Customer relationships

Module 6
Revenue streams

Module 7
Key resources

Module 8
Key activities

Module 9
Key partners

Module 10
Cost structure

Module 11
Citizenship and professional values
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